Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"e534f1ebfe563e944b96ee11aaac2e5a","s":"8ee71e0960b01509"}
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