Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"66e7f34b51646d484d99047362b1c213","s":"bf1aeb3d81848eca"}
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