Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"bcfc164e59d2a897c1b8212a8f86c045","s":"02e9584e9bb4584e"}
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