Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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","iv":"b7df37dc1c86e834e656adb93b3f7d17","s":"e7c91a99688772c9"}
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