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Feb. 12, 2026
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Apparel and accessories

Influencers translate social media empires into entrepreneurship

September 5, 2019

Arielle Charnas has developed a line with Nordstrom. Image courtesy of Nordstrom

 

By Sarah Jones

As the influencer marketing business grows, personalities are rolling their significant followings into entrepreneurial ventures. But as influencers move from brand collaborator to competitor, what does it mean for luxury brands?

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Watches and Wonders Geneva reveals new plans for 2026
  3. Raffles creates Printemps-exclusive lifestyle collection
  4. Men spend more on luxury, but shop the same amount as women: report
  5. Porsche Technology Apprentice Program graduates 100th class
  6. Monogram partners with chef, television personality Maneet Chauhan
  7. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  8. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  9. Gucci studies connection in spring/summer 2025 campaign
  10. 'Clash de Cartier' campaign explores dichotomy of dressing
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