Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
{"ct":"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","iv":"f5f8728fb11a20937dcea377971ded9f","s":"9a85b8c329889535"}
Share your thoughts. Click here