Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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","iv":"f8254e0125d3aa6b05c7f9fafe729b28","s":"63ecf731d0e9b7d0"}
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