Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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