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Apparel and accessories

Will Chinese consumers forgive Dior?

October 25, 2019

Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock

 

By Zhuoxuan Peng

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  4. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
  6. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  7. France welcomes first Case Loewe location
  8. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  9. Versace announces exit of Dario Vitale as creative director
  10. RH opens Detroit showroom
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