Blog
October 28, 2019
Burberry's monogram puffer capsule. Image courtesy of Burberry
By Staff reports
Luxury brands are building an aura around their products and designs through nonfiction storytelling, leaning on their own history, production and heritage to engage an affluent audience.
{"ct":"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","iv":"bae8e39fb59089ad9f36f5862248dc0a","s":"91f9f3c3117006f0"}
Share your thoughts. Click here