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Multichannel

Lessons for luxury brands from the Missoni for Target fiasco

September 15, 2011

Missoni for Target

 

By Kayla Hutzler

The marketing hype surrounding the Missoni for Target collection seems to have paid off. The collection is now being sold on eBay after most items sold out, despite Target’s Web site crash the morning of the launch.

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  1. France welcomes first Case Loewe location
  2. Versace announces exit of Dario Vitale as creative director
  3. Mercedes-AMG partners with Brad Pitt, stages racing stunt in Las Vegas
  4. Chopard, Boss, Lancôme front AR experience from Snapchat
  5. Vhernier enters Asia with new store concept
  6. New film from Moncler marks return to Winter Olympics
  7. Hyatt names global lead for luxury brands
  8. ‘Tech is transforming every corner of our lives, drinks will be no exception’: report
  9. Sephora highlights the integral presence of Black beauty
  10. Prada places actors, activists at heart of 'Re-Nylon'
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