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Dec. 25, 2025
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Education

Students give luxury leaders food for thought via retail, experiential plans

December 9, 2019

One of the groups focused on Chanel's beauty boutiques. Image credit: Chanel

 

By Sarah Jones

NEW YORK – As luxury brands seek innovative ways to communicate with and engage modern consumers, students from Columbia Business School and The New School’s Parsons School of Design are providing a fresh perspective in marketing strategies developed in tandem with fashion, beauty and jewelry houses.

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  1. Luxury Women to Watch 2017
  2. Estée Lauder Cos., Jo Malone launch AI scent advisor
  3. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  4. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  5. Dior dives into French Riviera with escapist fragrance
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. WatchBox looks for growth in editorial integration
  8. Chanel unleashes ‘From Dream to Reality’
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Sephora introduces new concept for SEPHORiA 2026
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Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
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