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April 21, 2021
  1. Day’s wrap: LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets
  2. Brands cannot thrive without sustainability: Bazaarvoice
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  4. LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets
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  7. Most consumers seeking a “third space” post-pandemic: Accenture
  8. Lexus taps “modern leaders” for insightful LS campaign
  9. Burberry launches latest AR tool to boost ecommerce
  10. Repurposing Instagram for TikTok influencer marketing campaigns will not work
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Education

Students give luxury leaders food for thought via retail, experiential plans

December 9, 2019

One of the groups focused on Chanel's beauty boutiques. Image credit: Chanel

 

By Sarah Jones

NEW YORK – As luxury brands seek innovative ways to communicate with and engage modern consumers, students from Columbia Business School and The New School’s Parsons School of Design are providing a fresh perspective in marketing strategies developed in tandem with fashion, beauty and jewelry houses.

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  1. Day’s wrap: LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets
  2. Brands cannot thrive without sustainability: Bazaarvoice
  3. Day’s wrap: Burberry, Lamborghini, Fairmont and Valmont
  4. LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets
  5. LVMH, Prada Group and Richemont partner on blockchain consortium
  6. Porche prioritizes performance with Bill Nye the Science Guy
  7. Most consumers seeking a “third space” post-pandemic: Accenture
  8. Lexus taps “modern leaders” for insightful LS campaign
  9. Burberry launches latest AR tool to boost ecommerce
  10. Repurposing Instagram for TikTok influencer marketing campaigns will not work
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LVMH, Prada Group, Richemont, Facebook, Macallan, Chopard, Natural Diamond Council and NetJets
Repurposing Instagram for TikTok influencer marketing campaigns will not work