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Education

Students give luxury leaders food for thought via retail, experiential plans

December 9, 2019

One of the groups focused on Chanel's beauty boutiques. Image credit: Chanel

 

By Sarah Jones

NEW YORK – As luxury brands seek innovative ways to communicate with and engage modern consumers, students from Columbia Business School and The New School’s Parsons School of Design are providing a fresh perspective in marketing strategies developed in tandem with fashion, beauty and jewelry houses.

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  1. Neiman Marcus steps up game with Kate Upton in spring campaign
  2. Lifestyle beating location as key motivator for wealthy home-buyers
  3. Register now: Women in Luxury conference New York April 15
  4. Consumer sentiment will define a post-coronavirus China
  5. Day's wrap: Wheels Up, Polimoda, Saks Fifth Avenue Foundation and Coldwell Banker Luxury
  6. Family-run listed firms in Italian fashion are most profitable
  7. Saks Fifth Avenue shines spotlight on Rashida Jones’ "uncommonness" in spring campaign
  8. Farfetch introduces weekly drop of curated fashion as traditional cycles come under pressure
  9. 3 ways to use predictive analytics at your company
  10. Wheels Up Names Delta Air Lines veteran Gail Grimmett as chief experience officer
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Students give luxury leaders food for thought via retail, experiential plans



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Farfetch introduces weekly drop of curated fashion as traditional cycles come under pressure
Neiman Marcus steps up game with Kate Upton in spring campaign
Register now: Women in Luxury conference New York April 15