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Dec. 8, 2022
  1. Marriott eyes major global expansion for Ritz-Carlton, St. Regis and Luxury Collection brands
  2. Chanel flips ‘Métiers d’Art’ script with Senegal, deepening demi-couture tradition in West Africa
  3. 60pc of top earners choose travel destinations based on social media: report
  4. Columbia MBA LEF class to Cartier: Welcoming experience, storytelling and communication are key
  5. Chopard, British Fashion Council, diamonds, CFDA and Pacaso
  6. Chopard celebrates New York with new ambitious flagship on Fifth Avenue
  7. Day's wrap: Chopard, British Fashion Council, diamonds, CFDA and Pacaso
  8. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  9. Loungewear’s big opportunity in China
  10. Prada succession plan pushes LVMH alum as next CEO, queues eldest son
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Education

Students give luxury leaders food for thought via retail, experiential plans

December 9, 2019

One of the groups focused on Chanel's beauty boutiques. Image credit: Chanel

 

By Sarah Jones

NEW YORK – As luxury brands seek innovative ways to communicate with and engage modern consumers, students from Columbia Business School and The New School’s Parsons School of Design are providing a fresh perspective in marketing strategies developed in tandem with fashion, beauty and jewelry houses.

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  1. Marriott eyes major global expansion for Ritz-Carlton, St. Regis and Luxury Collection brands
  2. Chanel flips ‘Métiers d’Art’ script with Senegal, deepening demi-couture tradition in West Africa
  3. 60pc of top earners choose travel destinations based on social media: report
  4. Columbia MBA LEF class to Cartier: Welcoming experience, storytelling and communication are key
  5. Chopard, British Fashion Council, diamonds, CFDA and Pacaso
  6. Chopard celebrates New York with new ambitious flagship on Fifth Avenue
  7. Day's wrap: Chopard, British Fashion Council, diamonds, CFDA and Pacaso
  8. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  9. Loungewear’s big opportunity in China
  10. Prada succession plan pushes LVMH alum as next CEO, queues eldest son
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