Education
December 9, 2019
One of the groups focused on Chanel's beauty boutiques. Image credit: Chanel
By Sarah Jones
NEW YORK – As luxury brands seek innovative ways to communicate with and engage modern consumers, students from Columbia Business School and The New School’s Parsons School of Design are providing a fresh perspective in marketing strategies developed in tandem with fashion, beauty and jewelry houses.
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","iv":"96eb8426cff3b1d68613a88504bcadd5","s":"5196c51b75ae1ef2"}
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