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Jan. 18, 2022
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Marketing

Sustainable brands attract more consumers than luxury labels

December 9, 2019

Consumers want brands to have ethics. Image credit: Chloe

 

By Sarah Jones

Affluent consumers are more apt than the average consumers to influence others’ purchases, making them a key target audience for brands, but these individuals are more demanding when it comes to companies’ track records on sustainability and social issues.

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  1. Audi offers vision of progress in Janelle Monáe campaign
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  3. Day’s wrap: Gucci, Burberry, Tag Heuer, Sotheby’s and Martin Luther King Jr. Day
  4. Inviting nominations for the 2021 Luxury Daily Awards
  5. Luxury retailers to hang on to pricing power this year after strong holiday season
  6. Sotheby’s auctions its largest cut diamond yet
  7. The pessimist’s guide to luxury in China for 2022
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  9. What luxury retailers need to know to stay relevant in 2022
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