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Jan. 18, 2020
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Marketing

Sustainable brands attract more consumers than luxury labels

December 9, 2019

Consumers want brands to have ethics. Image credit: Chloe

 

By Sarah Jones

Affluent consumers are more apt than the average consumers to influence others’ purchases, making them a key target audience for brands, but these individuals are more demanding when it comes to companies’ track records on sustainability and social issues.

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  1. Vogue, enticed by Singapore’s fashion and luxury demand, to launch local edition
  2. Nordstrom co-president: Engagement beyond transactions creates more valuable customers
  3. Saks sponsors Town & Country’s 2020 Jewelry Awards with February cover star Aerin Lauder as cohost
  4. La Perla nabs Oscar de la Renta exec Morgan Richardson to grow lingerie business
  5. Top 10 global consumer trends for 2020: Euromonitor
  6. Google disrupts advertising with decision to phase out third-party cookies on Chrome in 2 years
  7. Estée Lauder’s fourth generation follows in family’s beauty footsteps
  8. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  9. Final chance to attend Luxury FirstLook 2020
  10. Walpole puts sustainability at center of British luxury manufacturing and retailing
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