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World’s leading luxury business publication
April 9, 2020
  1. Sotheby’s sees spike in digital sales as coronavirus pushes auctions online
  2. Italy, Net-A-Porter, Langham Hotels, Ralph Lauren and Gucci
  3. How have KOLs and brands responded to the coronavirus?
  4. JP Morgan Chase CEO Jamie Dimon expects “bad recession” in letter to shareholders
  5. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  6. Ralph Lauren Corp., hit hard by COVID-19 retail lockdowns, to furlough employees, corporate staff starting April 12
  7. An ode to the display banner ad more than 25 years later
  8. Luxury brands are flocking to TikTok this year
  9. Cut stamp duty, extend SDLT holiday to get UK housing market moving post-lockdown: Knight Frank
  10. Roadblocks to the recovery of China’s supply chain
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Marketing

Sustainable brands attract more consumers than luxury labels

December 9, 2019

Consumers want brands to have ethics. Image credit: Chloe

 

By Sarah Jones

Affluent consumers are more apt than the average consumers to influence others’ purchases, making them a key target audience for brands, but these individuals are more demanding when it comes to companies’ track records on sustainability and social issues.

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  1. Sotheby’s sees spike in digital sales as coronavirus pushes auctions online
  2. Italy, Net-A-Porter, Langham Hotels, Ralph Lauren and Gucci
  3. How have KOLs and brands responded to the coronavirus?
  4. JP Morgan Chase CEO Jamie Dimon expects “bad recession” in letter to shareholders
  5. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  6. Ralph Lauren Corp., hit hard by COVID-19 retail lockdowns, to furlough employees, corporate staff starting April 12
  7. An ode to the display banner ad more than 25 years later
  8. Luxury brands are flocking to TikTok this year
  9. Cut stamp duty, extend SDLT holiday to get UK housing market moving post-lockdown: Knight Frank
  10. Roadblocks to the recovery of China’s supply chain
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