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Dec. 5, 2022
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Marketing

Sustainable brands attract more consumers than luxury labels

December 9, 2019

Consumers want brands to have ethics. Image credit: Chloe

 

By Sarah Jones

Affluent consumers are more apt than the average consumers to influence others’ purchases, making them a key target audience for brands, but these individuals are more demanding when it comes to companies’ track records on sustainability and social issues.

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  1. Burberry surpasses social impact goals, citing 1M+ reached in five years: report
  2. Day's wrap: Hermès, Hublot, Four Seasons and The Macallan
  3. Big Tech embraces China’s Web novels, short dramas. When will luxury follow suit?
  4. Vestiaire Collective, Paco Rabanne collaboration celebrates circular fashion
  5. Data-driven creative helps brands go from global to local
  6. Audi propels Santa into the future with electric sleigh
  7. Roar Africa, Emirates debut $125K African safari with conservation and learning flavor
  8. Ruder Finn & CSG 2020 forecast shows silver lining in the China luxury market
  9. Day's wrap: Cartier, Ferragamo, Knight Frank, Estée Lauder, Hermès and Kering
  10. Day's wrap: IAB, Tiffany, Euromonitor and 7 ways to reinvent luxury model
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