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Marketing

Sustainable brands attract more consumers than luxury labels

December 9, 2019

Consumers want brands to have ethics. Image credit: Chloe

 

By Sarah Jones

Affluent consumers are more apt than the average consumers to influence others’ purchases, making them a key target audience for brands, but these individuals are more demanding when it comes to companies’ track records on sustainability and social issues.

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  1. Registration open: Future of Luxury eConference Sept. 23-24
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  4. Luxury ecommerce spending patterns are different now. Is your online store ready to handle the changes?
  5. Day’s wrap: Instagram Reels, Aston Martin, luxury in SE Asia and condo yachts
  6. French luxury brands draw growing online interest in SE Asia: study
  7. Sourcing, business outlook for fashion shook up
  8. Aston Martin partners with Bowmore for limited-edition whisky
  9. Will post-pandemic markdowns hurt luxury brands long-term?
  10. New “condo yacht” makes mega-yacht lifestyle more accessible
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