Research
December 6, 2019
Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research
{"ct":"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","iv":"47284f072a96d06b63b5e26f9164b0b6","s":"d998ed702870320a"}
Share your thoughts. Click here