Marketing
January 30, 2020
Adriana Lynch is chief marketing officer at Chief Outsiders
By a Luxury Daily columnist
{"ct":"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","iv":"170221c92bc99ab07b0c00db74e18c0b","s":"45fe76fb2726d0f3"}
Share your thoughts. Click here