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Feb. 5, 2026
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Marketing

The luxury trap: Why it is a mistake to define luxury by price

March 11, 2020

Almost all high-priced products get called "luxury" these days, but prices don't define which brands get considered luxury brands — only extreme value can do that. Image credit: Shutterstock Almost all high-priced products get called "luxury" these days, but prices don't define which brands get considered luxury brands — only extreme value can do that. Image credit: Shutterstock

 

By Daniel Langer

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  1. Qatar Airways, Art Basel kick off partnership in Doha
  2. Balenciaga releases Valentine’s Day capsule
  3. The Peninsula expands motoring adventure to Scotland
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  6. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  7. Tiffany & Co. highlights HardWear for Valentine’s Day
  8. Deadstock denim from Nona Source dresses new Guerlain drop
  9. Mercedes-Benz highlights 140 years of automotive progress
  10. Bulgari Hotel Roma introduces treasure hunt experience
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Deadstock denim from Nona Source dresses new Guerlain drop
Balenciaga releases Valentine’s Day capsule
Qatar Airways, Art Basel kick off partnership in Doha