Marketing
April 3, 2020
Number of global users and growth trend- TikTok versus Douyin. Image courtesy of Fashionbi
By Dianna Dilworth
Luxury brands are turning to emerging social networks TikTok and its Chinese version of Douyin as a new way to reach younger affluent consumers at a time when many are locked down at home and looking for entertaining content on their phones.
{"ct":"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","iv":"4f1ece8dd47378db55e29f0617efefd5","s":"980c0618af06f8d7"}
Share your thoughts. Click here