Prada’s sister line, Miu Miu, released a video and animated Web book last week featuring young actress Hailee Steinfeld in a move to relate to its target consumers.
The younger-geared brand tapped fashion photographer Bruce Weber to develop the Fall 2011 collection video. Miu Miu also created an animated Web book that highlights still images from the video set to the same soundtrack.
{"ct":"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","iv":"3a80b4e5028102f42e76afa85352e3f7","s":"77cd8e8a355f6a3f"}