Multichannel
October 3, 2011
By Rachel Lamb
Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.
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","iv":"c49fe612ebda1bf9cc119af48ab3906d","s":"37f17faa085d1a73"}
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