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Lexus rewards loyalists with special-edition, customized models

October 3, 2011

 

By Rachel Lamb

Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.

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  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Porsche builds 'Toy Story'-inspired 911s for charity auction
  4. Dolce & Gabbana reworks Ray-Ban Aviator
  5. Luxury brands are now limited in naming capacity
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. McLaren hires Ford’s Kemal Curic as chief design officer
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. LVMH appeals to eco-conscious consumers with new sourcing standards
  10. Business jet departures climbed to record 3.88M globally in 2025: report
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