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Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Dior builds five-story statement flagship in Beijing
  5. Kering to acquire jewelry manufacturer Raselli Franco Group
  6. WatchBox looks for growth in editorial integration
  7. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  8. Burberry bans exotic skins
  9. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  10. Savannah College of Art and Design debuts SCAD LUXE research center
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