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Fragrance and personal care

Challenge for skincare brands: cost to acquire customers will increase every year

April 21, 2020

Drunk Elephant: Internet-born, with a strong Instagram community, and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant reaction. Drunk Elephant: Internet-born, with a strong Instagram community and quick customer feedback. No wonder Japan's Shiseido last year snapped up the 2012-founded brand. Image credit: Drunk Elephant

 

By Mickey Alam Khan

Seventy-seven percent of skincare searches last year were conducted on mobile devices, a 26 percent jump from 2016 and indicative of the seismic change in how consumers undertake product discovery in the beauty category.

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  1. Prada Mode exhibition coming to Chelsea Hotel
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  4. Sustainability’s next act: From ethics to economics
  5. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  6. Alexander McQueen takes Manta handbag underwater
  7. NetJets developing exclusive-use terminal in Augusta, Georgia
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  10. Rolls-Royce pairs bespoke commissions, invite-only experiences
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