Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
{"ct":"J6rWLLO+OyMNnMa9j5bt4xqmICHnXNpjL3h38KaJts23kz37V5Pz0SC3ITBSOfZ\/R6U\/ystbjdaRJB4X6Xdg34q3oe9zx+gap9ta99kUsQ6HKzJHdsZTjqQ\/fhLnD87cKjUaTUtgLiaU2Mx1KcwdE8HY6o+s6XIpjZN3j+ObFn6lCegRMcP2d6+1FXMzTcQ\/e8Q+JxoPIvv+WMjLFnBAuxvtoQP6fLpsSs3gjX29ABQ4P6PMMkodX38BoiCpwcuvR36NeLWiN5LqVhlt0DXKixN4GuULWSQ\/hQtuxnt9bp3hTW7PhJVvh359TDFTz2R06XuHf\/lIU4P6fTL22qkBagpyg9I51OSpHdqC5m\/wJwX5yHyECcAf6o1O6W5ut+899fA3lgczfTC7G0Q+2zTiWGwiCA9l8ndWzK8eRfq3xYgOo4ck3mzp86TugwpXgyomcmSFuKF8+Y0r3QO4chzF4\/OaA0DDaXdbdJzD9\/jKPm39mqIR2HQ0F\/VWrsCmq1mNlBOfSyXJrsjfhtZSIHFyQTTV6oLsWpHbkRf+bQYeUXpGd4\/4\/6kZbTA4iY6DbjJ\/5Qywqq1Z5L7KUcES8ipy7WXIS03qfutJjJQeclZqAKpyWlt1D2GzVam9DvP1nwpt3Jj3tBNXVzaHAbf0icMi6QINCvThQqCY2fwB3VnWmJlOqUL46SMQKSXhJMH0ECugtTfcpW6uBGbp4qhxiOMAUmidbpYwf\/6FAdZ6VvvEHBTH\/tzh27VGxgD5lDXPnAOpohyRR1ZXvziYEktuEUibhAGo2j6Ob+skZ2y3uQqY6jd+5o9kxXfco6I6hfhZMDEmPXTd6Zibs7JcFS9A1bjfckHIuMJ01pWnyVMwz\/05d3paIVeayBsawyGqeJVEnfHKmn9iCR+FXG4HvcUAud\/MawGIzEHWloYWD2Yrq8EvgphphqWtNQof9F3SxrI3R2CoT2Ti8FX46Kzezqdqt5CC1tsBbuTrBIIarE7fUY0VqSuZOCuZX0OzhrVxz0rMXm\/VCBcQKqT5Cyf3\/NA6seCWTmKqo5MKRKOitNyuY0bPMC2D6efBC+zr5YnBooaK2Ovc39KO5JNZS73JYe1vuasQR8I9owxBoWxk3288W0jcTZIsvehzYFNdWQVJeXG3KcSBy+UBio3Ej8I6caHjKQETpNGdkg3iKpN0Qw7yRBCdmtfYgk9F7CQZkLMOlafYlJA6JAI7pRgQ9uXQH4HPHGI6ga8ltILU+NGhW\/WwwTw9R5piNkWam6K7fHHZI\/2T1nVnI8J5v0gDBpoJcM0SoWuolXl1yXJvFm2m359L0Kn9t82rE6JrJlIj89jO\/k85z\/cfHehN1e8czDOMji3FCw6mpLdM91H5BpYnimgsJ3Luki4KBC0rBECAmyq\/Dipk9JL31e93OmovZzKqFvclVEihM7UIWycBWVZINHsq4xGwYZdAty6xGrucmGkbkDz0q9c2PjTWCh0dcbqz5qKTu7946S3HDmpgUCc4FklXWKW0S9+FgBi+zkB3zKC\/MFCGlNXUpsz9pdUZua6DaAOt\/\/MCzvSJq60IgDb3Yi3et9yDNbEuXQ2LljIVBWS22EWLdavOT8q42kXsLGaQZKFrTvQxD\/B5GhhA9Uou90aECpx\/ugQdnDzoRy+P89e5ih39Wm5Z8WcmugHjjUocjDLc87u9girpK8+1uLBi2qx0v7O\/D8hiK0J\/bIok9NLF19U+HjIbm2bV73VhpzBBMm4n9bDXkMHKyVh8oN5gOmfG2ZYr\/OSfPbYsRdsTO69F8oSKefRFYtAJ6PwRsz7dNqHpDH27v4hJ1vTPrmla6Bw+mJOlayL+fuFMTMnTSeHCVZlmLO3WASo4l5AJdQbRSaa4\/UY+Gm7t5BDzt+wMQ8LrghCqwezAhs1X8ZBXddJ3Iw2tmhi0lNTVaqmZ0C5dgG3PcSwcVxUkSJc98\/7gsBMuu2GuLfTK27DI\/E2NfxjO5JEddLentteYMcUxqUWonV04n2KetX7jLa1C\/dqkgB2rGEWoQxfSOTcIToqxvcp\/ImvlsbZDgLp3+L39ESGifgoBXY1X+yqccTsRcW3aipwhS+gfW8QamN5jVQweIbdnFH9FPOmca+p\/9feaP+YwvocUBXzqne81xm+xYQuG9ehvPTESL7haIiHQOYV5WeP3f2W6HrD7IW1t1NvfZamSylB1c\/JPI+CRQDEvIDgrcQnWHBlcNoWGG\/yPW6XPvYRMUT4E19cRVBKKwlEBSDw3VDi6ush0DwwSmjMjYlC35oflYadJxN6SE2D5PB4x6kpXf8nAvdUm1rJylN39ncOrarI48dfdW+vFE40gRiJiKU8LIuEWpvwCYKt4lPJ+zpTstg1yBSfWvc3s+mD\/kJrgF+nEwXU1IS8mOjegAgwJwC0kSKAVmTv2MqiD9mSfVnEuUiEiXw5A4qupvXe1Fp2jFXAELaTIt83N\/\/6vu67Hm77Cxpr74LK5n4zaAZpNZ5+lFQl9IUEdVtRhAq+QD1VWnTniWClOJpmZCarjk8CHjWZrBaYB1wS7chd28nN5bd6qPHr1SzHDlKd70BBr8rCQ0vbc2BGxf00k5U6vtAL8ygbCPq6\/7LU6asQ0SCBtb+Bejc5Cw\/43pWeXpGEYeMBunOfeotpNrzTv8AlxAvNWv7fmwtDcf8XHU335fq7SRWPQVtH0gAuzX9Dr3V1UpW1ThgOO5LbO22C\/m1l+etTuHK7Tc3Ey0F5o7TXs6w877If2Kwl8XdIbk+HW2DNXNsXTKC8NtFGjXyFefzQV4O+peDZ+x49lVH+0N1zdN8UrffzDZr+KCEM\/UD1lTTsfvSfSjQlCjK\/XuWzEA4kr\/OTas3CpLwzlyZwCeQtMcWTntQYSjnMPzfU1U+qaMIMHsEt5vUOHW3m+CWd4Ipc7KRzRUPLtTBWyIaqKyKyZOq86U+FXhgAODC6qHzUx5+tL+2SNwfnPTY5nRnuNrnfo\/pSn4VVNE8yDxPjDS70ke\/ZaTDCXx\/zkgTBycoqKHBcz5oGnkd5EiK7aXM5V9mQL29oqpMZCgfWovhuXf9OKHWzS9s9jUOuknsieCFDnPKuNNeqq3SYWkU9noGs1rcn1JPqis7oN4q2gkmeOrvBxtPw6Zngnr4lSwJkjrJW9GoPYgOXGcYM\/FGU9PuyZfq5W9WiLWyYMhwdXUShTovXZ9KEu2gWHU0hr57JS8zfdEDaMcNQo+UkbdHaMPN6s5RBvyVz88082hWxgqabhjvW9cm0E1f2p+ie+clUR6a+NxVvTRhQgZbDAWd8irFq1iRG\/3y8Qw6FyhUwQOLquYdOU2Fo5Cz5pmvIV+LTLb293qAb4P57N38HsQNx3rfFQkpKMFwfPZbU30aNnJ5D2TeWkONBplWWyEk2xK7sznLwAgGJtoobGSBd2bb70QiL9KbCEufHtScxBsQ9K9bjrtXQdt3aH0rbLiEtEMzaokkMTfDQ7GAChwKN91gb\/qgtbg+cD5h+\/TfrzLUg\/aMp66IJXKimxJneqPfNXk4+X0HmLgDP3\/ZCRr6G3HGqz5g1LXoAB4gFClDSoHEpDXlH12VKWv2o3l\/LfWGDBbxZMEf0qfI+rav5r2uQXnf+odYWNtjf5wC0MS3QDafJDWSrQ5pcBRQooHpUMYTRl9j3eZvM7dw8LaBr\/Irq1QERknD3CrumqNFaB9DlsreDIGOj+iPgH\/QxpRPr4c26TW+yKnQsI9yubYQA5GNjTB92gyGTLH9FEnjcHeoQ+9vMv4lRfJrv8H1f\/blH+pCjr24NImTHFrXtAikYs5MLQdkRjAGePL1c8OmvZJaxwIm8muccWY0uFeFafnb+g77FogpZs29BPw\/4eIwxvjvxh4QCgdGeWWxrynHgObw97bEBhTTfZrYAr2aOY463UwTxa3zp\/jTWgYgqnPDLOs3kD\/5NG7TIACWh89sd9GbxdIwBECuo8fqwWqW\/lSdVGJ4WKZcCeYeGUuybMPCxSOZjkgvaWojpcZDy8OZgie8xnyGyRhGZ+SGTSeQ5oX5j36GHXbqahstegZNtDhkv0itB1MW+ysyQtiJyrRM30J\/yYTYrVoJjhFYFQg9RrOEwieQvOe5VOuPv0YDw4wekrpl0+mlRnAkSUya600HXRC\/siRweAeyfip3Y2Lo9L9tRvr1C+F9Re6m0tx6Ycs0CQSVk8Xn1cjJqJCmwGOm4fXmIPcIhYJjDgTu3EVBtpFtx0b5SqeZ\/Oz5AvEr1ZfkSVsWTlwx\/R7Yha\/qNQCrX+cRTM5pAQQkgZ9GgIic3NGXBP8STkoDUwnu5EFLrgl4RFMFDGPrdDXJMqISGNBWXlaPdT256r1XtATPzBkBJdrlFoYQ08qEsgJM+CHw4jOvXnqw6457VGggpL9GgUpQ4ufbj1GkqfFjWkOyOXIgTmC\/r2fi\/RX4yXN9KfLfNib7qIxZoKEYtvq5PoS5tdiI8agggOg58vwqsVp4uwOe6dps23auLOBiTDjkWifXKH8ihibJo0K1QfwWxLTqFiXfsTeSxnrhc1oojLMv9\/2kUNgzIkJJFCjVzAMvtMP5MeL1VXETm+kB9WR3QavZIaIpTHYDAW3mointixvU3GOtiVlE6lNXia8RUPp3X9FmKwK8cw4RxqNEoRMxBOuYnYc\/CpyEZd6pyp0yNBl3fiJFEceCPz2YuuHPQumHAzFCotg5amzwOKe2yg4bnFxeHPwUc5D7HF2yARQ\/nLpFqUnhj0dAu9i8WgSYAqcnWVqwkdgN5vfkyAANQNk\/VYOFSnJ6+MHUPZcM4nS1Z\/QbtbW74Mv\/\/uVa40LBDWCcg8EPZUr6V6R8bTrm0s4zL3k+Fk\/j8wXY0XLQBkzwYJwv4IBoz5ZIhVdF2ZtQL4PcNiRXyNTqQBCQuC43MstLGD7KxwfaklTRWHIAIRS+uwdyZ3r6AwijmS0Cd57GJvBU9YAN82USvDoyj27\/FSajpZNzvanJxDvUcOIZUNicoIBJ3kFnMp3Ks8\/7SMmprURw1Pcd\/BvEeh+ZNLIJrDA2Ha\/IzHp5gfTQc3KSgSycy2rUsTjpkr1Pq9qm4SG3N\/ijFtEq4I9\/+8M082Fn1OVcg8zyg3HHiOq3iIISLOq1VdH9MXzhJDt5wZl6uRhuh2NDyGBp69yHLJ8Pki00BLimFsuLzQljJO+YmETgfR2jqjPNGM0MQHa2YRvR3I5wTAI1mNgfmj7r2oj6qBA0tzojr0h4sljzOvUX9\/m05NS148UoqX+WBJ\/4b3apIS6uk8KRbB7U8UQS3qZHIKzqFLD+gUXZhkm9DCh3RE+U96AElpLHA6GsYPv61e3DUNVep1uLHsfGNNN+MdNdnheLXQ8A0ZDGk6Qi\/WCJI9AZP3W6DckJ2rskX9B6YoerArGuCk5Gb16UPQPVYtKd3vkfNyspbrJYt9s\/X1iNsfeyq4U7niTtJVqA+mBGXXbYBVsZNavC1fk4+FS\/7byJy+Q3w4jmbvLToYFoG8wKvMkE+YSmJkXAmkkp0ntJXlfSm4c8FMZDneLPkCKovQWrNBysoZdrv\/8mU+L89y2JkZCYbw12PItJxi6rtm6tcVL4fC9BGEFiqg9KZyzgALwm1KF5B4Jg08Z+wyIRCQErkRw+lV83orTUkK7prFmVhU2CvoHRIkTheJFwtr\/X\/68PvZ0Sf1\/AKy\/6S6EOlY0RbHJRHjbsvhDrvDCbXW3v4AsFAm4Ue1ouJKGCwEuqYTql3EXCCNIL3wTJhosubBbB2qBv3PUF6VwAUpIYwDzrlrYnHiEXaZYZrw1Lk4knZzd1hnpfkYEzeqiPQtNEld4Y6v02F7YD0PDx9bTfpxgY9vOearXof37G3S3WCDuNhoILEjgJNGGiFAM\/8ZxF7qVl2uzqx7Pl9Fdam4oBWwEdirlLtr\/Xjv0kabnIutNq+KbRfTts\/j08S2cr06dvq8OlpiedwVyrvSVoSEf1sA\/goX6YFIlf0vDurwxXDJs3RwvEBCTJF4vgsiCWof\/Lc4kWC9mEgltDsEBc6QP9Eic5oFHMRZQ1w6gSDlUJuojDxAzs6jR4eETEsigZNznNLxo3pnrZG20Oro9w9H9QeFTYz3Nt7oQarDrca79q1myt8iECPLFibpPFBwyiRUfJ87HjDFjEAnL+nOaR+EJ7BR8zYzSj+Eoqc+nUz7c\/N985YxacBvp3unhPU0tEyVFV4M\/DfWIh9swr7ebtNy04WBvbqQpmNj6vyWbfyqIHlYcRFP7JeGYRvZfcSCILA9PDlCCIft67BeU9r5OS8Zh68fpKJaawZa5xWpo0imTomTXoU60FUWn4Pjc3bfVv8CEMqAP8L8lRMZ4JSmt85hmioftl8Rgf1\/WgfkV9AuACQV+ar2m\/QR9ZQAKOz+sHLtTmmANO2O\/UqBDhrhJfDxmgDQe2NOdILcLOaE2afoWwiRqhlBDVjH7pim7VnMLcm61\/n7jz6TmAw\/+EX\/23UZSBOBDzz2VqE100s7bTS1fbUmNZL0O6z6Wdb7kYWFXgcIoxbJ9cX6inrbHBB4JthhKVDg3+In2HFKW9+MLnWwMU1fNbSd6RFkGebSjqLRC47qCbvQqAROlMfwnOse5bFQo473FBScsmS8AcgnChYNQxVb4l5IR\/HLK62v1h9hNeMQKydsK1fbC5C\/rm0sTF8aQ87RPRAJVO+OtEHzBcjF9GAWEX3N8gHjKbzpMXhK0KW7Joe6C5+85tVmtO1c1h0EhuNmNp56XC2U2wZ4+wqWSqyM1MEIMLStyyP434Mk+yFalqdyUMxx5gmXor0wvKBNPu3CStZFgi6ia\/bt8VsA2aq8P9sUJNQoGO5uu0FFjq+iYpAemDQCKIjRxqpPHBT3JYUr\/Q7E8KEoO87wXsxTh1ernBQjlkanWpJBPeMVOmqT\/GPy\/H55lgJ+xDszfMsVrylOlCIZQU27jomBJX1oVgKPa0gYeB8O25fkhx4pqZilaReIGv6JmUx4l3ThBaOX2X7CXlj8ahMmSmTgqXSYgZ\/hHKFLD8q2dqjDlgx8BxCgfR0BC3KXRgoPT5zE53vR+ePQBERxlYlP7wi0vsi\/BhBqbkZcUkq\/xmgFkMh3zIFA15938tTaVAGtqRwB93bc98rdIe2LBOJQD5wWruZ9lOXUMVgcdlrEQ\/EJfMNANv0qVJFVpgDaS8nSAcQkBrYIPFdrni78thAtFI2vKTZ8FMMWsgR\/xjeYq99ZD30Ob2ESryEgMXEwRYU03ZFagdxsXmLk7hTHSnbnftPKR\/G3uJK2NkaiovpsI1Wht14C225wcg8+H8PlD8YTcPv767Y1gUnYtMyIOGKLkgRjZMtCEmdtEQQ3InbxQvDhbM3vbJVP4jfnwwiHudioAwCFnrWGTxEaoY\/1AkI+YJSe0FTj+FYFee0YgnL4q8Fzm1GRS+EobVC+FaK0aM+d99AcUZLTd8RI+lTqoTCEE9GBKUQOcKw0pUrW7iYr4o0N\/OmKwdfrr\/JyF7F1ZPFKkPj9WpEA9Mig56dRaODQZNsc2TTdfr3GloYdq9xHJJC44Vr7IjLvRpeh37tqJIL8hi3eyY7CY2n9wENdCXuagvn79ki\/3Dbqz1S4NqhOG90AAWhwHBswhh1Jt+WCI2HyV7KhxfwfHvm52ZKTXU6lqK7TQkUwTZANYbIgOgHg79e0qLtXQcLCxWb4g8nVDuHRYVFvsZ2BU\/T5gfzQeC+HiopULWLQrgx5W30oz4AKTmyX+6F+99j5b2A85lxN8snTk8VSWmqKUVZR7QMktCQm+cO31Z3BAu2alZmIWk3BrS2ispu7E6O7R+j3R\/cDZ0J\/Ntu2gE\/PaTdUvU9qMmlpkATJbNkZUtsw3VTvNhKKaRFOjwfM\/U\/NkZZcGFxhlGhDd1SThu1s5RCcuZuktmv\/uMlfaJWt8hdr7xHRWLTemABT7tgqIHN6gz\/M1NsnPdLlF6QHobhoNf+0hSiR2AcLLGJM2otYdtlIPmvmuw3W5fH2ZB0JDPckL5xP5DctbXOqVLnE2hGkeHSJqh3TLnFezGotvtDkg2WLG4UUhlnsqCGwnRQbLw+vnHC9rhHJOW2y8tCJKn5WGnVW7CPQl28Nq\/xPj4bJc78xSkadDwpVwhw6wxOPcS\/GwB6asX1KVU25bN5\/xVaBBCK6FiXTzhYXLX1NUnVn6k4p3ry7\/OtV2Qkhv+hM6T+TlVuHPPXvm7zKKQVXHUG4TxGtRLZjV\/S3dxBHQy9Nn\/cFw\/yxwfiTjaZnjvql6EIZGHuyWcj8j+sEg5fCwAmwQXJmCwzKWhpQaMpWiA4imxml7chQBHwez1nc5UCLCuyhH9athVt8mBJg3HJ8KMNvxHMc6gjA30Lybg5+skompR9vlB8yqtsJ+UzEctTsEIdQtzVMPHV9\/3Yq0R+A1HKj8KfmW9VeP4s+CVkML6TgsjgY3UXgASIOoE1GwEGsx7HKByJtDgkyLLIw3zfMoGF3RyjBKmq2qOtOufokR0G2vf78Iwu4Wyytd6rZSbHSTVer91WyIoblt+NDjAoTAKe5TyHtSHjF9xF+gctcJXK+7kkL\/LjowWHZmvtKlUdT1E1OmkxWAkQSvGIaVZwC7AlOin9aA9NhDsuCTySmM8JZJV6KLAHCC\/7823LguF1vDVLtdnYxB57HrrLyLC4cMKlzBDOujBQROk0XbhTcD+rka4oR7ZPjTFxFLGy50\/t9QOOfLADSRFzrjB++mgS4xyToIrL0wh5IO+6RaEeFSPi1MHSvlUl+fDr\/73NWa6EklgvMXXUGY0saEakCwNArCkfgPnaZzAdBuhbT94aiT8bPZJRZZ\/ZXAy+wYcCh0rIf\/hAeZyMdTNkpxJUe2aGjP3GlWahANzkqEyIt+0xFTIM233odls0gGXCHRsBarEo9iUV6oBUor4m3cTCOWexQYqNjw3qXLwh\/I7dSyTJYyRKhWbaOsBmRqUYgGlUfchHoC7HAXi0O9FaLiAATiSzVqWFFJu7WhNI9P1t7UPyT5EkDQizlUW\/aRfTEbu461keFjuJtGbfzEvbAnMGoJ4TynFHGFJC5kh6rzR1YUN2LruajYARa4CTd7Tnie+AnvqrETJ0GVKwhVk0u2kQje5udO\/oSt\/CG8dremquTQpFuQOpxmwv\/p8OgQHIyxIowoESHvlj5mz7JScaN3CQNl7qy3Vg5nelBl5eAJUjVSyR1f6SkaW7joXHas4OBh4WPVu9RhxGSC2XjKg6pRcxrB09Y8opMfpwoBA64R6QFVkmtaSNxyhap82vR6zaUHwBQXTqBLALxZBLZZjSTrCjyRh34ze2Y75ZYBNQ\/V4SDKs78kJrgKvrUtVsOBwB0HiD88RD9dazeSGbmVhOYVJ1VwdWlCecdZTyIX5Dxj0GxPnYykSP+SvbvHh0kfxxPQNiOnO7FTaR1Y2yWF7WpRLYLo3az2fKhzPtJWYhVV3BAZkzvY775vQG2DMafwzQkTXJyasW8txOWgnNkV+29X\/pCGd+Mc+Gng6CBz8MaHnHzJegqlrt6z21WQorgQ3TN8amurHWuO5bzRI\/cLjmZeipj6mEdpV0VnpnigecWuVf6uJlYfbmp0uHDHqSqw5bG0qjNON2xpEG5xvYL1iWQEQRo3K\/NrTWc+W9uOBwNojPK5JMBR5tuaauF7p1bMRWMEQxLArUe5m49UE6PYx0wOVX4EZSM+TDsLKN0YZeAxjUj\/1v3PdLbqPRTM0z3XozrVU15GHFG5ncOWkmN4X4A9llJv9IdSeyeLV18w+swlYutyu3LwhVGcrY0wDYXwyII1qazh++zmJI6K9jP9Lcj9zpYX3LVUCZce7pTCgob3MOf7IYfleP93F\/gL6aPv0kZg8rfL4\/78anDKavtfq8gCsyoCtAGlhYV5EdZzHZIOkjNiC1I9zkmRT1G3a1PAyZ9YfNCi+HL8iat3NCxaLE5D\/zNOC+FbLwoba9q+rX4idNA8vS1qH0a2AoSQIomryytv0MJyQ==","iv":"b5e07f222b4adf9657c71d54689fa0d4","s":"4c1ef87b4fecbc8a"}
Share your thoughts. Click here