Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
{"ct":"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","iv":"198037f414d1e3c4a1e01a0e204245d1","s":"027eb20471cc144e"}
Share your thoughts. Click here