Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
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O+snGrCKxmXf\/SjM3YpAMIC9pBMhyVEJsKhA29yUhN4rjuQ5LJyuM+muKckPWTvne35WtiC6\/T1AMJwKHsBusy1vN8y6nNu7s0d1\/SDnJljmxMCDw4EFNoTmoTgMj11yHl8ExadayKw+xgN\/ob8FoX\/rEpTCBur6bGN\/OF1cq9B3C7OVaUZNCQqFqV1t4KIiCdpjRfWUi7vBvbYJrOS734DFv+bp18NDqgwaSOFwJZtHFo2bSuy8RBhRgtKo6dKgTrHPOyDPBKO4iVlfDvKD5bww4lzNNfj+L+6lUyDoVugQwQ3M\/+V4+G1RufmtZ38s7CdLPhEMmd87dBu7IHH3D\/8HOt9zHYe0a8ANmd2h7EzZ65dC4WAJp+q8p3aNIrCkShsz99Loq1SwXXD5+4ecLAOUaJVKQbBSn6LjqsXdKPC\/sV5nqsBTHfNcSly0GRV+60zvoK8VkBOW2krGm+\/sqtrsLM\/X9YcKwY1KSQBDCLuvMm5+cIvlSld1F91j7aabTovFWQsIOvDvCkcF4e5fqnzpm+RCBJVswFr\/+9W94D\/\/IGGHI+OrF6FS6l7uupsErlZZ4iL9B4bgodptAf7f8gDbXGnVFKmhU6ev9Ck6fze5kaqUkgxYrUGt9MS4iVxQW\/1upQwJtNKQLGKEGzkCTgiOKgNRdv3yPNKPeTcGGkQ3m6wCS9UQ6brHp\/3bGDN+fo6Ew3QhG3k0av3Hozc8CVJxYrtahVBNnta4+J2cbJ0f5bBygJ+GkYcdCTijnQI5l7hFVoue\/gSQQELjFZORZ+etmpQG1oYbMzIlzwOeP39ByTUXEAJsOc5VbpDm91MEyRO4x79W+3QqovCGmSuAGVZCec9MRZ243qKJI2r0sS+WY33QOTWQ4OrS9ezVyFMKrqI7SLUgayFj\/6IjCx0muu6VTLZ7PvamXbO7LbR\/xZyNtBqeIaHSEFA9URKV\/teyVPbxhJorZ1xKc43A0nEFLJCOWUd91FJdVOlQhOuxsjZfzjdOwfsKEX8U0bq4Oe4PzkUpe4xIDqfW+TmwZ1n7B6K37xw330g\/EqGdFEHvDsHiWAXkCAfwWdJrmUxInkc\/CLUFUdRiC\/mxMae+XkwoYxZbFLGG1\/tYsAnno2mkHnVHiKJDLidmWGejX35za6bo\/IjSdDQJJKYa3ytNVdZhhMxWti\/eVdt2\/v5Pb3hBKO2eI74gIqWOHVIIQ8Q6VCTVHV4NiXDGlbZRp6maZdgYG8KWFaZ0DN2wQHFdjpmj8pwhkHow3\/glrrUAoNS+u6dltz4pembaJZvZIa\/t22OoxU\/xB\/ILftLdpf9kP0zOlTn4ZqidwynXWUMGe7owQBRmKhDHWOQATDZns8yq\/A+dl4IDeAI9QZIdIcWXpgih5z4IN1HSh+cpw5wLW4leeKrFhPfFRGssTnjTTYar5CmCvzFNZNOrMv1PP\/0IqRqno5tjIEPljEloz2HtrUmBbsFVQEupjDb+36wywZv1dFYIOAelPLJOBcYWCXTOcFy9d9qk6gWVETwBltVoXdxWdv\/8O185VD6AivcDq3TNKNYCMQOJyCmKSngeHKgIkaqLWuERCp6zjtETrdsLu08g7OybFSOI86B\/K7R\/8rOD4nVBEtoR3NjmBfZKY2ELQ71yKJGZPHPzq0ac2q4aeo3OEiT3wPVFuOgpJdzbyWfN2OXJeWou+TPWpKHeDWQTW04o23Z38P6kwiA5hqr+3F3DpifmS0NXnJOGdWKMULcGSXNMVj4We9RjYaEVySrk1AEaG\/wEjYxh3zyeICx3pR6MM0prjda6N\/0f592YVMQKzfz\/6UTARVwPJ2v7F7nu\/Btp7S7fibr3KWsBwnxMnNK7jmtUXwBjbl8XaTJfLtAUa9+XyLJcqjb4HuCG30VM1O1xEfK02k23dyumz\/PUPX39LzOa+3fAnEXCdP3TWGp9UBqw56nhH\/YsV45NA\/NBqdJ338w3RlWDPzRwfY9MRtDQ0OA2EzChv4DpW6zBcfmjQs\/8xqN\/2xzU304XfCVejJN2H\/LC4p3u+G+j1ZnDyVs3A2D\/3tnmlsuJipDeHJPU2AeupWaN7ogkaj85E50cuSXNXVV6zshpw7wqimYJ0csfxwqb8425c5zydo9HSGbUPZRMfdWUoZHt4XnQIZVQK2fi7s6fNeQhd68JTj7+FBZRl\/Kwr6ZYM0lVluZQ8yYmvEZRXPF8x84OLbPk5snorJ\/UNj1USzUwjKSqHe8698WNHlWglVu7pnxFDPpZv9t3Abj5buChePUQG6n1\/oFEf5xYLZVmZrtzcUfGl4dewm6Ba8YDjgEwEHmgaa0HgbAtDYthltf8+ElnrVnIPVLfKaEBCqeuxWlOSY4+v3xHEj2UUeb3YM\/T1rAEjljpviscWIgS1Lb8JkaSbHDZKeWd6+A+jj7XOaZXsGoYoVNGRBwMK6EntR0fGGl0E5FN4ojsa3aRHRFxJ\/EyObGGg426fNMzKJqq+bxcASp\/6z2R86esSc3gu3SQR5QAJ899+SVNDqZ7CNrhgTs\/gAxO0t8NIyo7rtb7g8pFEQBHzodBD\/p7HmJolYOrVDl1jtkEnUD\/Ht5hhEwAH\/zSsg5+EGIYScUNEuhLTwLCcm4dR97gs8VUdCbOv+Q6cqDL6VL62\/J1d8H4j0YxSibdaIMaoB0f7Q6hmL+bdWAvDF9UvBGb\/xePF1LKnlKVVjA4tC3pCBCjl6o2WwVDtDO23oAy65lsIlCI6uF4i7FdXgx9IJUKXtEBIKRZ3MqDU6sVNnIflLDv3HQaYlQ5ATqmTFyp3tXlVJw7lNz6KfHuG3AEF\/g\/NIWZFQnKk5JoNnij3NRSRiRgmsuFTKn3wXUDqK05TrKJzRQqkHd8h0cZvbAQE+sed4ar9fg+maX26zB63AO9gujipZJnbdMYgosbaOCyYriGwTAzkkjnK28RiAMWoK+abqJf9fR1UjL+keLcUISrzR\/+MvRpEqYI8CHXqgp9eaC3Z9WjSVq1j7N8VySt3g32SL1GGWToX+9mJi+vLXLbxYxF89C2MlHW0WB7yjcjKppAFyrLz7boOvTfbeJA6nja4nKOlQSiA\/y586uUhHBcbBK7XxNJgyFvFR9iH7Fr19b+ZrwEepphovvQzuGTp6R1BcHy0fwrpA1jYA81KrYIsCg5jq8G4oTRoQuqs+EGnf+AHU2HkagsY+OlqryioFY5XC9dzRk2zQqu38mgp4Zlsw4nzgx7X7qULMXn8Ly8e4x2iuGlhezcZurDw137555sUY1IvDXssYDl9wn7N47xKolKu+lAfgFxQRE7xBRktIJkAZCSwrOctStfEJmEtQxvW3yCle6PnK8WV\/VEWvU3484EE23ctvge5pAvMkR4E14Zfw4QjROTWX2neUrRyg6P5189+bSL4kZnygh8l6g6\/D7g5wv8IXNrmR5TOjdZ55JnjZsRnyIxkgSeP+2rgt2m6XYt61loIE9gU6JInj+iWVHE5ZzZiXfzlJM34+C5URcnmHi7wMJMi8In95bA6nLZVHDBPW2xXu3x3uNif5DeFP9p8QLNrAdKihvkkp0IC4q+Bcjy5L8TdJeTbSkVYj+nxVHft5xI5mlLXyTmihOjEBCI740Mi\/Ncy81BpbdIKHTEb6ayf5x3Aheoq5sNlguTJqyNNeFUMuV6eugxs\/KKoGvkvgvC4Orx4wuXjPR65vdcM207vDXbHOxX99\/UiXinm+hGKk+qSSpbQOVOASd1KJbiVuS8tM1u8lHQu+AviRRcYO2OiXcxyrXo\/COYG46OfGg7QiYZK9IOMEpMy1lq7U+ozVK8ibP+J9cVawoR2YixHu\/JFgV6McB\/N9NK4a3PHkBVgBAN4PduKqA3\/NZ\/tVlt+ZmbF61U6Z2fvP522w4O1zNoSAE7fVkJnhsUh8IYXKuMe7UyobvxZfclMYqAmhKyeo0U81Y1CMH6Vh2IW+K14T2kFv5hItuowSOnfwYoZ2DwyVBF6NzdbwR3KL\/DPevSkvTZDI\/9NLN+OFMQAjw4UuaGEhU6d1N7nbkvg1ChMMlSy4sz+bn0cfxOBzDn95biU4CEU+WqOu05Ff5qIM8LHP\/t7wBGGxNYIeB4jMIVdtRYMLROe45x9WT2pOCBmdGaoxvAes8Xr88EDlEJLewobCISp6sfN5dn9xpZwWE6wFDwPY8vNIs+Q9f4vHNxnBDOdm6o2MEqOE4rTNNfavs2HKntOOhkrVx8zwRaGRLcAfizRHpBsftZT3upJQslxUnuHHq+jkYEEHqhrj+NgnvW33n0wDfuyQnenBDFU9+F0h67u\/BiMF2UfB8YKwRYe5GEvCfiPAE6UfXWaeTwuvieiYvLnWCXbdqDGK4Di0MT5WKSe0D8WiRO7CupJi6jzsppsGcS16QvkOtgRtnBt96TNGVixhIZDHxIS9cPp5nUCgW2sTrRgK4ertheJX1aZr23rcKvchixYgyX7loWK3zEI3KpvbBLP4mhOLi59oMB9E6NYxt5YJkNjc\/GQNni6ioWN2Ro8AHunDD62BzcKMrpEUmszu5yExOa58XmpfQEqPfNR6X0lCDtAc2h1HKvULiwpbJWNSyfRixkpTyX2hqOkta0Nm+FEnFo9Y9e0KUWXM8kl3Xxy3KUBwN4olZrmxKtBEPjvyHU8Axy8p9T8vnV3ZyEyqFWhDWs1zPydCUstE3TXCtSqSZ5iiuCGYE7bsCF0FN2wFR6pZ374TmigxU1I0397bxnXNmSw1wIJnJHGkdga9HxgqvwyZtscs6eoLZleEDLIAEFEjEwq7a3kPp\/bKFtQTQHyXavfr33lK1wWufVJNBs9Ig2r7R93Rj\/uPlnBXRqSVTV4QsK39zMQcpaXdl+ZkWx9kPvuzkk9wlNnxfNeqE5OaDcruFDyV73M\/Jdbthzv\/kClM8QcRe+I2\/f\/rFvpT5yEkMIC7j1FIU\/o6EtDiorqLF86e0RZau4r5lUlgbSpZMMpeKVA4HzcRoFPMho3WNL6JaLn43pR9m+HytDT2QHkoEdlShE6U0W4eEWExLLNHrPEM1g==","iv":"a77390e57046a36de054adc3e9f52c23","s":"78716f577a4d2abc"}
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