Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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0MV+84rCNjxrVMSO+Ac42bqb2M3Bl9erV6dPYUAMbjBITHfESohE5WQvJkVDqqnE0xQ2C\/lQbKm0micgPgLiEQEyvjkC1sx5RNDVfGIZL6qL5tbbvKZdfbp5Ji+MvAi4OMFMPjlmwjoAXtSzo4zBMKrqdhiwGGsAsAwvEjslldf5H9DF9578FMj9W7XBu2IYFWr4Sx0s6hFGT5lD252T8MeQAKNSzFaN6AgKrnCLZLU4wlm+23R9hPPQcb1KLycAf5QWtk37zE6CR6dScDG4L4hNZsA1pkm5vV1ZlUlJOor8SqbLzEQD9zDlRTVo9K6qn9tBZhayugPAl1+PJmda0PpAAzEX2DdtO1sUzOUP2qYKV3iKvTF3WQ0jPfRYDDOElAo9eNJrqnkdwBAIWgALwSV9Ce7n+N0y3d08bRdkSCNqPi+v1fQwUFEWzK6CSro5YlhghL0tZET6evoZCl7QYtnY0pZmYY09qrz7R3Dmke13YjeO7BfogvKTMoU+mW9wOtndQUuKTbZK+Ew9+eAeikcfmVN+zuLEI6GXaCJ6N27nAX13zZ+C2Q83lbLuKWhAqIU2Ca0mrK66BmyLoUNRiA3yEfZVGMqxkQfdzsGWPx8igiEngdyYzsZIOG9P4in\/JT7y2Z1V223+NLCKC3\/dEXsV3i1XFusuLXqxKBjknuVichy7Kf9++e2ct2gsk5IEMyceM1rbnzNqzhw1p86GLHafOQLnofvSC+65Im9g\/UF30Mgwd4qhHLmVfynvHYxpCU0q+82SynaR\/AfdiAx6Jn02M\/IHqSTMQ0WdiER9AZmjBT9AOrysl9Hgze9sjs8JxVITfn6+K+LWj1kEPHH1fcEHK8t01YTl65ElOwFm\/TxUTJQ\/YKNYx73z2YCiHr1\/eniXlfTSjlQ54LB98VzkSZRo9Kt\/tCLqLqr\/bSU7+nvaywLRLLvW8297rLSGhZARW+38PEDdOtC1m\/0Z\/df3r3gGe+46dTVBzQWG7PJUfgsQfnXl+CoOFTk0GWKcvKwsSEpUszE\/cNfPgSrY\/lHesUPOjLJ\/sxgoVSK2BrbwQ4fm8Y9xsp\/RBb8ONPYW2ld2RUUqxuxfzjpvfhpeq3EUcnVCadhVnxWC0PUdMXaBIO+MPe0mdWoL9+6iG9JF1OFbDI7sTbSWOBUCwCFOUSd\/Sn1Exe4gGtkPwb72R8uTUf0WeOSbZ2I56Iv5Nqpb5rYXOBU31ZmyZAzE8uH4EpPDuZkUKaEMQR20bp9vrJ+P9aVhtMLkSzDKOf+xIHs0cKVHME7vWZ7Fe8N+x9COkwIyupJKpkJPDldWen\/w7p0c+ed6f5pcTnBL5Aud3+HZIvfc9FgmXdwXD25WBrXrbcTQXrLVQnNCL4CGSZKbpvuRq9EL8k42OsnJ1PZTn8qbpHhoEmIw9xxc6OUke75RnudtKlZfRXw1TQOWMM7nSXBe2OYci2pco8f0A0CVaGbJU8oSaVOYdsMUdMsH8dqjyeNvyu3XhpzLkCh91iNvnCGxJ0u7oa+RAmifnd4+ofWBxRwUsPjKnn4ChCAD2DyVTDwiLLPGAbDcOxBrPxmjj0uvwL5hu2Ob6E+E\/2yX+Z57jNKSqNvNz4Jot5hPnzjpZH5EDl7xfyQz0dOWUjAzS7en9t8UAksuIOwNrGuZELXzdiH0cXZa2UE+zHorujvJwoMldLJ02a4H6KMrx7jS12HDwpsl+s1EdkugpLd9Vplm8gxVcI\/SNlHFlWl1YfPIctDQvJpcT\/s7JGxPj8+pcaE77Lb67oCRdFBGa5KlHlXX4zyQ\/3VIy7v6Hp26TWlARA7GfVTMwdfEjVhsa09LhmK\/I+DOgpKcglzpXoBF+KslpqJXEE\/d5kWOAZRq1NK6G+Ewsk71pAxe9PHU49l4PpZ79+xF02cfkiP7KyJ\/r\/LxrCqEOiZRttMKqKO\/gIgAe5P7sWaDqSMTNXTdo7+cWMhcaP7J1IsDMtzgdtbvoZ0FAsbZg7iFaKAQYKnySAyf1khdcS7XRHN5RrOi9rhIVDK46fa8g7wfJea17tD19eTR5rXX35t8bCtaDcPmV3taxS+6lGQZnAoALb2lzlar\/0P8\/5dDKhQtVBZM1irDuQ023YT0oBqqtnMz8F68\/g04XHilhnxmQqNOH6Znl34nNPEf3jgV1pgJFQ26KIsahKzuh4B4BH5B57eHmN+SrjeDO0aINOgJoaEtq5g4A8mB\/KOmvX2SGsf3BSnEP62wIjLJZs1GeQelFXpsTV01uUAfzESp+Bvhx8EDqCac2hn8wWMo4Rhi1YyRIGzovncEx6Ll2use75HsyFpBjj\/dxhBoYmqfaaxGmqsl489Kkgl5bEInHL6KRXWZfRkvX7U\/dLaORyu7NzlNhHLfgzuk03enoSg+WflDHmqJhe0nw0c7gOC+a+Xq3eEuWdSyUXQDmsHCT6zrPb0p4FWMw5EzBZGT6Hhu4sa2+1WSFZA7xI0QgnGw1RNUjzBOphQmqNMQdEllCWYEkOM63MxvQRc0gNlPhcNqLxk39QTYIieb6J6qHp6jcGXCbMWuOZ5MhoA1obgoA4oDIQtLz4ohZi9S1A7C\/FSQk5w+ifhOWdL+L37hAFykxKC0cm2o4PP\/CdSmpqZHOv47JU7iRM00YdllKTeedfmFy4KGafhWZ0EmcD4ci9t+WccvgG+u11Sz6PfXcOz49vV5jX0lMTOIpCn11XreqdwIVW\/cF3cW\/IHLHFIn8qv6X7XfUhdrwMK+EBxjbY2jGsYRo8fJCcslhM87JmKrP8YP3r3ePD5IaOm6wXRuEmjKxoqH3xW4amDVN+vZFzToOBdWyVXEawBZgIYK5Mvdy041UINcK8hqj5RvzrrS35jBR7Z7mydGbbaKpSPCeZSnkAthiRmbhSg2KS4xFv2V\/6ebqEb6aO1dGBRBLVjqTydEyewHoqqEoPePEgszOh8ppshGSD\/bQpK3Th7eoOlyc54iF0iaBQ2bJ7xZFsQGoTdC0aT+zKWnEEJVCcH8W9XGs9sOxkdvl\/A\/0mTSvDwvFqEWHUWJXU4FdlfDvtu6tjZfl4fYHWAonjZhvkQ9lWakhbm\/WIxn3oFxlbl1ix9+lhAP4HYzXjeFVc\/wGc1JEMDm6FTqJjTVrhGsuQ5EkPskcpIedW8TuEHWR5oQ6gHhbTs17f7Tcdwihx25yaPPPzz+j2qN0bbNFd3qU7+VwVWMSQ95w0XYtt705aevCoKAOBKxpTyyPA7sjUXlDw\/V7NfJE1gj\/XqQ9UyLH+P75ZoTZ+G5ZX1Tyn4sacXAy4Lv48rzAv1+y2ScDpNPNluta\/OEeIB9UEBi0lklWbrP6JI6VAoU2hUBHCTUZWGMtgabLvuQnMCw94SN4OlZkC6g1MKjPn3\/hjB1dfgJUNHVaP5VECsokld+rTakrxfGYjkpN8QuBGCbNH0p\/R32a8bjVKRWy3c7s308r\/uHlfOW22M4HcAUeN85CYrj96lvzryrzDOMSFzlDx+yY4w7XtY77n\/l1vIghKu3jBF4DwDPBX4zEWinj9VcqNvNSkv\/w2dlJnXIaC3U0toaVN4ZoJxU13bXHbcbxs4R+5OmkxET8MSFN1lrGZYkdJQmKbSRuxke2Ax3UP3iQNa3zx9K2Q0EcRZiXZOdrpZA8\/hTXWXlwqUtG1gdtmEqBWg7t8viHsJ\/4+PZIhUSZjOoAyC7pr5ZRzpaaKp7+iBcFzW+2XXSIWX+PG0xzwicX3rsRebenQ9BD4QQhkECx\/ZvFbGWJtwp\/11s4H9VvXAtpd15FsDGTMdZyfGhKjQanY4pcqQzDppBES3BwSuBez9MlIcW07fIwlAcp1WMa3ypR1O4xrsE4w9k3aDH7xc5j2OkiEJUplmKgbZOQxidwVcz3K\/1k\/6rewBVaajlBzimbPV7JNSmKYDCYX6Y0KWQMxuKtjvyMvQycZ6UcuPBGmR8aVWJtpW5GAmcvNZu+c6kAWrHRdO7r56TTAwfnP4KypdaR0ztilg3VzVPjInBU5Zilw\/NNJFIF70JR\/lkWrpDkjXo2rNt6HJzsa+LbYy2edQjkSPwUGXA5\/zHiRsHSo37bHbHH52yfCUmWKId4xBNKZb2SRMwqiu95mfDrnFWMqL+fTaizwsi693FoRX1+xL9q7f8cdcDDL6hWupQLcGulYjCElGgXdt\/hxHtS08BpJuf8y9RU6P1+\/\/PN8Wz1J07i7\/YMRemkz47pV+DZduPNa+xnHtjagl0cI2lPqP2BmgXa15OhVuhPcaM6tPsvmckNxNxYGB2aH4cEefZ\/RYggNIwSV0MUFatZ43b5p8jB7fJMysR6mmxe+KIpweqF+4teDIQNNZn+ggIV0EvAlVdDVcSMXbejYHQAFVII5RX3xqr9H9fQ\/BD9Y2MpQQ8o\/HwDN7iGbJFFUevzv4cLzsCIxVKv4HBoCjHCVx+4pjoES6CBN6TjZlm5dMaNOlyDAjUaxvF7IPE9zR8+54XmOekqYuVFw1+BLEv2LFCgc7319Gvow+WCYGUB8yjEeGt1\/FbRPbtAqVGGBJCANkv1GOPOFFVVPbBodNiPGrYkzo9foCGvV6h1MM16ZhlqD4aRz9Rfpq9xIV5vfJW\/FTeTgZbhQqb6lezsueWj1nibIghflMfs6YLobRUw4EGu264l9cmFH5Yc4OGjjm2RKHrQWD519WNLiq3r5mwBa3XwrOVgYQ22O72lJF\/sIofbcHeDLluWkotBPyOayZp+rU2IbgfLJIZypNyFRUUueKhNbhsUx+Cl3XpWsvUbRaRNV9K4DU30gfkXuEg+mQ31S5RGenL1xYndtTEFoo1CmwpW8S\/wzgJe12iEwk33d1o7lZBIU\/rYYnu6iDPrgph6HvHcSg6GGCPCRIQu\/j3s5wb0mfhJ0MhP1ka7\/9YprqmVc1QljjHJbM6CuWYvo2tzQR3KWLqQXwYaWBfnzjeSm871IVNMCiIoHtahs1F5pBn+cj0tvEaKQTltQ+I+TSIcNPQWKbeKgPh0OWQciOAwAU4Vr58EAEQIvBnNySCsfz\/5W0vx5v+05eK1gKHL7YBAWK2l0Kfm2dDCLS6n3SvogaL0ELA7yO3wPtlTpN37ehdOvAbTzmSV8GtzfIlPwbCckO+r3g\/gsZAMariXPNA2TU7H+dHj498LPsrEGG+","iv":"328ca75f5b8fc01e5208675f715cfbc9","s":"a7d9fcc014a0f07c"}
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