Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
{"ct":"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","iv":"13123678249608d0ffacff02fead76b1","s":"8d49b58b1c9c5d88"}
Share your thoughts. Click here