Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"1bd5ff0737d80b184597c427de1aabea","s":"e698c6d380d874a3"}
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