Advertising
October 7, 2011
By Kayla Hutzler
As luxury marketers continue to fight the unstable economy while maintaining a presence across all platforms, there is a thin line between growing awareness and turning the brand into a commodity.
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","iv":"c2cce406ddcfaa7215442f567e90df7f","s":"4337b21235388987"}
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