Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
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AVffNcwdG6LVLoy2+v7vgvX\/9T35kq1n9g+ASK3ruW6JXhndY6RylyaoR06hbnsjqda+PaFBz0kV49jSepkcF6aaJz2C\/2soheoGVLX2Tj+fgehLdTeYS81GgpEchyymyE5yGmFd51\/jH0QHwsivGeA+aodXzijkTr2h9MpNo3vS4tHnFo287zh4HNKJywhNOd8b3jCaBXSz9IvvWjr6xxqMT\/e0QtqQblBDxwvx00NFlhwp6ju\/aStsyYWvplm9TOjvkXUc1Zo\/qwvJkQcNraV+ve7fGj1gGQUdT93X9d\/+4bghWJJrfKP1vHlMIVj3GeXHp4P0ikDF+g5wZhp6o2pkh3QHSXHzSxoGgc5Sb+1u6XEGpeTYwrSBBzTN\/eO3T3zBn0Qc4DbUuv+\/IqRyZrOa3sn9CHd2dQr0tuzOkmnStoR52PHLfJW5OYywpVc5i0RMX6vfbaen5VnaZUFwoJTp5BgbZfUIZjFUX+WEV53WTdGhnghgg0tnOmFZb9C6o\/\/ShGeXvDrfcOpbyNv\/Znmplt4CphiIGmIiryrqzF2qR9E588xnuh7u+JK6UAZaqpZTEzf+bSh4DE0bDou5Elbx4rooGCTstlGvK8XLNL\/iapmj+2b0aAaqHZR6v8nJX64V62QhlmAqq7RLA4cl2vDRTM30jbI1IIov16WdCwz+X3CSLqN+LOyMGPRlbA6PghSdfvpPeGtJjibsvsyKTiKtL9hYVvF5i8zER9H8BNli\/cGjZez\/n2rAkSPNErvN8QpHsM6Jl9wAO\/oo1Q+hVGlLaIXivZ7qRlHt5zAmrCTTQgAAYeR2zgX+ThSX8Ubl54hf\/KJZdeCLmB3ZOBXL0us82eMjr+oWUxlHB70UBLUnLQ43X2GFNnrn6q4wngs9NUwBRew4AqXhZbzJpqZUGZzd7zoX4lUepyfvW4edmwWlRb2JAPurMxdEW+z+65SvUCmjHnc+Tl\/fWwoOKC0gn5YlFWAMDB\/6z4oSO1oeXORjZXDaE5qWNL2xy1j8sheUkiHbZMTAmuVaKGvGVqor+bbqMKJPo+J0WsAvGVH1\/s505tFTKPSUhmI6SSIyn+JZGLbXRygtGHoyNT41nvT5NrirI\/sqVCqVdG+LD4hRghzqVuVhz\/dzJGw\/KTAT5FY+HEzYDhaAt9z\/C2caPW9TO+pc8xgbs3nmr7IiYaXsEgDp\/0AHGvb2BUqJz1LqzokGbAoQYzQ4dcFU1b2+7UZP51p06rWibsFVMz+uMogCsfaHNz34LsxtBTNOGB1eikuXiaMHrw3nItGG32se0IieZfrc1D3b6DZl9EOZXGmGDPB25ISorMssKfdc3GJUTTrVLRyPjdOLFCwmEw5\/2UvDt98zNvCa51lUj+X\/HNKsQY1OAF\/PP7PAod01HTPdHKtzObq7qG6Z1E9lohMrYDf+oYbpxnKEkuVlwBbKWx2H8PF1T6Vs9\/1qLOwl2hQmeEqM7ggOJcrp7mBb3V4CI0To7nC1zjWqsf9761EfkzKS1lrhVjxoLB1mepQRVUR63KY4s9b4WJyWlsgIvICBhKZuMLOoD5TcnPgN8DDvu5kjw61GwanREg2epxDy7KLoF9f4ZDHqzU6pu0xcqAoGv8n8lmJZuIbrrz3YvxLNMg91Q1fIzlcm2iAtmMtnlQBsjz8tlfw5n7Esup9A2yiW4etXMTpbxELFI0V8xxBYtXSiQS5S2BKAQUlt4WaZOQuFsVoqIfzEJjeKBg9DuIOu8pUWrYJbHj0n1pkguG\/tGmx0VvwShnS9UzMvL9Zz681ZJUcLW+o9pjFKXwhvkKqiXHwENzRxFMDG7y7w59Fa5oMsq18oIKLmRgru5agDYNfV6nlVZv9PrmZw+Hta2ZwAKImpgCdykuzDPmQlE1Jaq5ldb4huXw0+WTP7D7MMWreA9vDYvLYCEuOtybcbDqCMAaL5J9yirnItqTEGCnxgzdYpoDBXJDrW+8GvXXmNcdcPfMTqKFGx5z0JXTkmkNFxuI3hS+Qc0ek7mCf571E5+lUN3rcBgTbnYeB5IhqDwT\/fRrm6B0NmXLeZ1Rzq46fWt5EDnDxcJEHXBVuD5OrvI+pNYN4nSGStwxC+0DqcPPJFLvXcJnvGDLIxe1uCBgyFZSRl2uLMFYuGhTYnnAcJ86\/atmAZFSEN0BZCoDzeXJBAcLAnr5sfVZEoSakUNdPbg7BJuL8o8firIWqyeAFNQpzxpMkzTKLIZfS6wD9G0eK+vHYwg3owlz1Aq49Plm+xBZhkuypbwlVlZjuVWwRv4j4z1Z5\/xzhH5x0cEhlVtW9q+KV6cT2pHz3pUgkQdORCY\/UDI7zZEPxqVNxobDcDGel1edrYXY\/7i4w7lcFXhbSj7FOFuTxFbwNkYxfA5H5+IsEOrRJQP0XVYtPS2QRpkvE1cF0vVD0UU9yDULOtUVG2Cl4ngox3ugOXQRGGFZKYqMgrPwZ7XwRq8Ztm+oyqIb\/e2FkxzeN8LCMzXPhnR3SodTtbV3atRM3LLqnJQPLmb+BJayTBiWjCQwvbjSHWE43\/rNgfg7cfsJh1Po3q2SI3LWAYl4JBXfr7nulLSmzmqInHRf7sfe4e+L5vknuijfc4HCciP3xc6z5hjRCPqayMg6ZtY\/q6vglfF9zTXsQVhSQYTovu24DnOca1we\/AOCqeLuQSqdBy2PlqVunEwpXjZ4WK5JcuwKynmrxGymH8LdXiKBN4zBRxDRB\/eG9CjBmbrPyw3joN+zQVqt\/seqi\/zOZwsqQBDKhW781qcQhSvB7nEU2md\/ltKsUbB9XgOFw4f6RzG+guAPcoXHHfSBag1WCtZepwRw4Hl0YF3XIoNmdOVqefQtc8W0u6xcn2aCOoMVaqVPP82KtpkkNfCMPtmgFbizveycKjmBtGhwQ8txBKc+V1RsrSoJXPuOqDh9ZRwtkTgK8d32KvLaMZVe4SHfzXx8ae3Oi\/ODsJlEefwn96JswfsbMTmcVpZrYMc8+CpS3B0pYFcLhk8YP\/n0uNe8qZvFjlvOIR+Eeg0IKSS4bM7nHPB+E4saj1sbNc9lmdi1rdunOrUXGyjfP+RyIPbSYkn+3qH9ZFv326b0M6SH\/ROg8H5\/5x5njNaUmevhOjaJeb1MV1ug\/pSGFuuMSapSc0A1AEarybfvvFCFTf2s\/iU\/FNpMhCth4tL1WAjk6uRcqyjx0cnGVYV7mqZ6gfIBNWGn3qcRT9Huoocfn1IrXFKVYy8UcOXWtRFimg5cEoHvxwrF5PKcsOdRgNv6Ud6nPqVh5euGAde2P\/eHsnD5d37BRfnHGveAXQGDz1imqqgukEIcQ6cOSSPdMYJIFbSF2Vcv1zVWr8jds3mjIqhHeGr2uaxkKZMfmX0IOZRdvyS9HKTld+6DLiicKZzK+KVh6xkvgbtRxhbyjRfiPf1DHjV+Ofs55dPE5B50PY18XlVb\/UVMzY+ajAm3YLtqIViisS5SL0MSz3NPCnZPfSyZTCLxDM7GB7hNVDNtfeS4GN4L4YVMeqytDakqlwUk6YZ2yVfCqBzWPOufVwni4xAC\/uLE7WAVjSJVSQpRFWjLwKULkNPLa+bMSQkQlQj4CRkWm+QwQ9VMdGrM2+vhGT3JkafYZ1mWZ7zBkaO16bc\/kDOXnWzNAsmDe0InU7eKSbf9jhkEm\/SmKR2BfiJ6UrpSA35AW5ymdFmfj94baJ0h1Il6pIyMOz29EVdJ+sI+T+y903WWJyiLe4PMgfYirAQIhYvp3Nuy\/klL2fCgkqVSRnexgcA+UbJ3eZs3SVOg4OcgqU20GNMCzS3U1Ad0cMb7kEqq7mYIg48q5dsguepiA6\/sBttzc0mGNpNaKAOJhgoZKvBobkbU\/HcwrCdjAjwCNHRbVGn\/SeCnuA0IGv6U6pluYzPhwu\/ijr565Ha3O3WvLf5iuasK1yQ3VsZCKZFB7jDxzjnKLoiMqn32V+7VgctfjJmcVcKzvhjL\/X7fVewnu8R40w44xAkHaTlfJayMYYqpHJXOdYSXxGYLXW16E\/puPwt7kUYJGYx95YFPvYMv8SAmdMo7qPZ\/xhJ+5Rl+VpUv1DbYFIJgIys91TPqTck1p2trQr6mrsSOgmNz6hY5Jk66lm\/ZH+zMsgWwrPorSOHWFLVETjw9J26\/0T5o0bNYK+1QrgaiYqex0S3N7S8F6bh9dC1LRlLFeoOCxpmbbzXEfy0U\/7XYTdC5+1rlcA5mskwklKZ2nXB6A9lH5huwFF\/Hf70A93X1XoE5QCmcHvQCaUGaLrj+6\/bxFxjpIMt9wwkq2ek6M+nsJEUReKH2imgqxdDFKWBXZMYO9kDw\/KOxNp9aTruJ9EHeSzGlAI7qsISh5k97jgDPgMLMKeoIFgFB58WsZzVcGIFKNsrgXWuUQgXQIVr0iFbrnn+XVnC36b2oo1Wppt0XYaMwbGoABNXG2X4BVyg9ApsrJXmiW+QiwxtZQjLlG\/+YwchYRy4oRJj5u3q0512x9v0tTQheHjJbfhkddu7cj2QdgeNvpQJtbAFTfZK8\/unic8N3aSQ3WgVEGrzAZJYKNRhEn98ymEL\/5mHtZ08IWUztCea1gzyPwgRYIMVXAlKDlVET4lhuy5ljoKwjDvTDGFuQNfjfMRa0TXSRn+UoKjkArVM33qCXl9ZxnFgMWvWa74CaKjsvSQiE8lmFzyEhpyma5y4h8DaTN2SMpco7Vi3ul\/TX+MppsqF9W9LuhxFAEcxekaMDtgdut\/48eW6mcrpID8mYiN5Ppk+JX3vpYTlMXdVQkF7kMsmaUYAWAuJSnDxcHepDifRL3xSzXlShwcw8Tn2VMsiOV9\/9Q\/06Vb4Rab0CwUaUW6UVsfHR0Z+HNRmizA3Lqod4iVIpS7Y0\/iug4sVY5iRVl70WWr7XbnpTMRPx873L5sObpHSp\/wvscf83W\/iU+a2cmrhmuQWJG29o6NHSRjSBwTwpNVdXkuWP1aMQ1MuTXTnWKOE9UZNnFFOVMAfZ1wxjlqSVW\/YST\/TvyS4TfmK31mqZ9HjSLSi3iUriXvx4\/fAB7Z+Q==","iv":"f0113b3a74aecaf72e03984d1249af9a","s":"53f80f29417d817d"}
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