Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
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","iv":"14f0a683a2fea914ca2118c52a01ef54","s":"a5b9139154f3ccd8"}
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