Radio
October 7, 2011
By Rachel Lamb
Automakers Lexus and Mercedes-Benz are switching up traditional radio marketing by sponsoring stations on Pandora that are designed to push the brands’ models and campaigns.
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","iv":"28ddc4448f153c7c9f68782bd6e574b3","s":"9117c58263dc2c77"}
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