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Financial services

Banks should focus on emotion to appeal to consumers lured by non-banking financial options

May 20, 2020

Net income as percent of revenue of banks versus nonbank brands. Image courtesy of Forrester Research Net income as percent of revenue of banks versus nonbank brands. Image courtesy of Forrester Research

 

By Dianna Dilworth

While banks have a history and a heritage of trust among affluent consumers, new companies are threatening their relevance and livelihood as they disrupt the institution.

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  1. Luxury Women to Watch 2017
  2. Estée Lauder Cos., Jo Malone launch AI scent advisor
  3. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  4. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  5. Dior dives into French Riviera with escapist fragrance
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. WatchBox looks for growth in editorial integration
  8. Chanel unleashes ‘From Dream to Reality’
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Sephora introduces new concept for SEPHORiA 2026
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