Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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","iv":"a2be30d3a80e64ea7bcf043d4179cbd6","s":"327acf33ccde062f"}
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