Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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","iv":"e2b75cb507dda177ee817059f97a2f52","s":"bd817c0fce6a71cc"}
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