Fragrance and personal care
June 12, 2020
YSL Beauty Instagram campaign. Image credit: YSL Beauty
By Dianna Dilworth
As retail stores begin to reopen, many cosmetics companies face a brave new world of how to sell products that once relied so heavily on close-up personal interactions.
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","iv":"af40fff8c9a898b789760ff0ff79cb12","s":"b6b9c8a52d5e0210"}
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