Mobile
October 20, 2011
By Rachel Lamb
Tiffany & Co. had the right idea when marketing on the highly-visited New York Times iPhone application, but the jeweler could have missed the mark by not optimizing the landing pages and therefore possibly missing an opportunity for sales and consumer engagement.
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