Mobile
October 20, 2011
By Rachel Lamb
Tiffany & Co. had the right idea when marketing on the highly-visited New York Times iPhone application, but the jeweler could have missed the mark by not optimizing the landing pages and therefore possibly missing an opportunity for sales and consumer engagement.
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","iv":"cc0844d9bf8135fa88228082eedc0011","s":"17ded2867895ef3c"}
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