Mobile
October 20, 2011
By Rachel Lamb
Tiffany & Co. had the right idea when marketing on the highly-visited New York Times iPhone application, but the jeweler could have missed the mark by not optimizing the landing pages and therefore possibly missing an opportunity for sales and consumer engagement.
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","iv":"5e2067f073ab2207982c049ebd9f4960","s":"e68e9736a4c7cd8a"}
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