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June 16, 2019
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Multichannel

Bloomingdale’s uses multichannel touch points to raise Breast Cancer Awareness

October 20, 2011

 

By Kayla Hutzler

Department store chain Bloomingdale’s is taking its Breast Cancer Awareness campaign above and beyond with a variety of in-store events, a themed catalog, discounts and limited-edition products.

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  1. Christie’s set to create auction record with Indian Mughal and maharajas jewelry sale
  2. Bleu de Chanel dives deep with new campaign
  3. Balmain lets consumers control the action in fall campaign
  4. Four Seasons walks the red carpet this Oscar season
  5. Boomers still outbuying younger clientele in prime London market
  6. Emotion should not be underestimated in building customer loyalty
  7. La Mer takes daring approach for mask marketing
  8. Balenciaga brings low-budget motif to high-fashion campaign
  9. Travel + Leisure redesign reflects evolution of luxury travel
  10. Luxury brands bracing for more stateside declines in Chinese tourist spending
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