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Sep. 23, 2018
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Multichannel

Bloomingdale’s uses multichannel touch points to raise Breast Cancer Awareness

October 20, 2011

 

By Kayla Hutzler

Department store chain Bloomingdale’s is taking its Breast Cancer Awareness campaign above and beyond with a variety of in-store events, a themed catalog, discounts and limited-edition products.

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  1. Announcing: Luxury Marketing Forum New York Sept. 26
  2. Bleu de Chanel dives deep with new campaign
  3. Luxury facing a digital-or-die dilemma: BCG
  4. 54pc of US consumers crave in-store digital, mobile touch points: Cisco
  5. Burberry delivers faster fashion with ecommerce feature
  6. Day's wrap: LVMH, Farfetch, Michael Kors, Swiss watches, Perfect365 and Madison Avenue
  7. Tiffany leverages Net-A-Porter’s audience to bring designs to next generation
  8. Current retail technology and consumer behavior not yet in sync: report
  9. Crystal Cruises entices bookings through brand-exclusive experiences
  10. Snapchat enables intimate storytelling during fashion month
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