Marketing
June 18, 2020
Melissa Parish is vice president, group director of marketing at Forrester. Image credit: Forrester
By Dianna Dilworth
Marketers should take a note from parenting when trying to find the best combination of data and humanity in their marketing campaigns and remember one thing: You cannot hack your baby.
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3jWLYad3J4A+8ao4bJUt4MOL1kjRm0c3qd0akH98Uc6Q0WIGgn7jatPw66ltWsSqSZ\/0maj0wvyjzhj1BUr+p2LEPwVPOtctVLdRL\/RAzCBOa6OApzgsqtsKhB5BtPto1r\/RdFMCFea2kWT0XVVyeffg6GrgytJtAPfYPl7WNF40RHQKnHk4Vyql5O1m\/17CETDXevPjXBFwJa\/2G1Pl3GmjHxmkXKXclC3\/URsiTUHdTP7EL8Jqlal7bIc+5Wq9Wg\/cQ\/0E0hLfG0Qk9UTLSCtsZm7Peu\/ADu2su4KJjV3idhtyX\/WofSqdRWkHsOgU5AG9JezdkgT57hc01cnGG1hADWs7L7W2b0U4t2TB0qgmA4HkJiFPKN3t5VFqqe+33slTkhzMKAytMLWL\/LIV2mM5AzOTswZ7BaWENiAsREGknFmF\/4syHa9u\/F3u0WC26jxi5hZHc+86lllnho91\/HM8KhDbAfsXpsOaWAU8kewPw1qm\/grwrKqJ5PleLw21a\/hjeY2N899rFWKO5vKPwnq5QP+LPO1oXFyxpcQ96Nb3riTPPztFFU\/NEIV1rFiiEfY3T2kst+iWFkfHAAHspPi4WLRiPeJfR0FZrUDp9bG\/YAoYv7RdxbZbnOU9NkeezUjf+W\/DZkyVvlV0ys\/OiyyD7kqSUImjRLjRYSju3afONRR0czbbfwz+hrsbHQtMdpadkxIZuWym9vlNIn9TPSyl46VOc3hwZqU9xJaFnIe\/f2gfhORv8EF4wdC\/SAre1+8YVCy6b6Gn4MtUPtO2O3sTr0fhIzAhau21qe\/jPQzbVDc0OXomn+6NbxXtci3MhLFbKS8HxaNGfyfUBaN7uDFfFHKFX1dk1h8W4T3J6UJDZFbKzbj+BGlLDlpiIEdllmUPjAFG1wlDmodTgPwYk7OL\/4je5rAvHfg3qiKuX+6SI9OqVEvb105o\/6QOtPCgd86PDo3RMrQYew9KgNdPpdNsnEchHudVa8+Qc\/42hsxg\/at0UVLcSffgKLXxeIaiudcWHyhb70VX0rdWEsHCkpScPhEqnvpPQsnFEgseKPuQHugTsLQRfIGSR+Fv2so0bt7R9uxEq8JRcJKkvfXYxK79Dk\/mzemTp30vU8cLAo4a24uFCgDQLNmU09XZslQwJuxSwRgtavthFD4ZhN9ZNRAibJ9g2CGBZTi+l2spssREeBO4YTQjoxWj5+jobyK+mz1WCh4DzVKvmXFRSQ7KZsfsBP+l9IpXznbauyLcMmzxFGzKJ5OhqBHfkgk2gA+gWR4ywMOUJplijVGO7\/ylGiEO+b64hMhnQ8wJSmQ8xPQRN55QWFcqmQ++b8nHk+mXJyTNnJkZ0e1l1I5TqTIXU7cyL2OQ133MFfdbSZ074K3fHpTf1RGlST0QczejQreMAJ78pINRTWRiJD0E1wh3iRhOsBnbSg67b4OKjE0pPfCxdkkdonuGOU0KhmjbKTZZ8aHDdwE7\/O578OHFY6RBgiZVkUkmcnlrLYCa7w14iSoIUolDzkFJNXj1aSofMoCD\/lV1zKythhEtiT8fd+IiC9NJQb8CXgGNHUwSPsmtIkkahqZ5Du1XQyCpjpT4pNTl6w6++ErboQYvsDxdsUY9McJ8pQ3vbjDUEzLKKHPAwCNx+y\/I1B9fsJ\/GvT2VfeVKcwNrXTfPH+SxOPPYDujh8HyT+TkbbEBWTZc1fj+M4RgKICiiCzLR\/wZzv6ZXB4wi1Ll+v0K+9\/BXKfMQsDlGjL3y7VPgHWe+hAn39+FALZOv3MSZuQFfpXStwE6rHaU\/6TjbzX2uSSbUfsxcEbQTmPFR1ftAWrL9TxERd4MNrN0ONzgPih3gCqbWG57adJ9pF7k7i2dS264Oge5di0kTGCOwDb3Ymy6BbqzGHxZZ6TAyzumwPx5pWYvIn36Kz81Ue\/qZFul3NtRNJJ\/TPFP8wdAu11Lb\/VrYijPqowLPiHFS4+gdW\/fQ75Ncwk94vhIi209nz1o6gWwjQ4JI9XN39wNQwY4thqAn1vEswGdzAlIDVCtd3EF2\/Re9nwdNV7ZVnF6C9xQpF97QqYdjEsNeu6ybDAyQDOrhIGmsACpMf5zyyP1jE1SwPmdlArjE1t3NT\/GpEquACh3d7D4VId7RrIkjkNqeJ\/ogYrw4hLIyxDt2xTPiFj4XeHDhs6U3L9ghJeAbyR1chxE5jAgfE5Mfwy3RK+ml0VxKfCGy8mq1wGKPyGY9zYHjEPUsslbOJ3k8yUdBABY2e3ehWpIZC4qhCDcqZEqlHkOOav8xOlrD67ZElbrcPXzCJ\/ZwZSx5PUhmSxnS4AMEO8\/F85w3dXP7TccTjW8HyHnyePgIB5vCzYm\/FBBlLAg7ciJBHuZmr3rWc9S\/cspSqB2Qq9mO\/JhmQ\/\/jVL3F4ssDFydHT56YG7GI33OtOq0CjZRA56q\/hmFAUGSEvQfldxnHfi6StH117ul688jbP94kJRiU72cGgFCZlUfnnoLXsmf2ci0J9D2Im8uGL\/aLU2MUXgadksYWG99\/JFLpjTNL1Mazv7w1zCtrfzimG0ICLViBmsYPrP2xSMlOxnhrObGc9TIU59jgY8mRFpVVvT\/SnQfPzrp+Zcruv7ktQ9EV+f6M8BT\/rUW1AZKuhIgGXZvvpv\/2PL4mWt3RastP7LB9wgm5ashsTqE7Kb2jcaqADLTPfIWwZ6cL2p0RIJIgxGJqjdeCEHX92A\/xDnJQAfHsFbDv1N3\/XdYPeBY3BVBGiof+5EKkrhq+Gf1bJ8SziWEYGXIAUuNmRnhUMA+1m6zavxvl9khdrsgU5ikx9ikU\/QSDepGPS4c5ZHxSeIDZBZswcqcLGHyn\/sO9QpfGwwCtJg+tZt4miULdJ66mNvNovydVmGBE5Deqr1iiUBuUw4f0l1","iv":"5461fb57607b279b0406870ae0bd787e","s":"7290fef3755999d9"}
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