Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"fce7427550630aa524e693dba7a777fd","s":"ac5495ae07c82543"}
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