Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"44b512c1bc60c13f8f36324e1c3f4f04","s":"f8083f9db4319605"}
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