Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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L1b88SQ4+GT2i9toow563shc90NIOf1HaQ006NzkDDWJk32wrsiiu7NbdNfDaByTY3LUEEcWEQNUYYjmeA3JSD6PU+bVqWwpW70TsC0W1B8uGBGLcIlYgysAam27h\/54pEWyOuUxoE1BptoEUzIWlyE8le\/m36Rp1NGW2D9ptDWvqt57DXKsp9Q5ltROO6Rb8BVpE9AkWUPxczYqTDyRxmz2gSEAKp6bG7foRZtbVajebNgiJc0SwCn5TXXmDMstjp8h8xwd6Wde8QUx4YI2VOqw\/vg4MgkvtaReK2E+xqxGhUHitN5+F0tju1rnM26TAbYWTe6Z1qMo0lvzxPTBvEjNqvR0tscnu6bWKfcBVVfePWMJl0Ki8a\/+\/Kc+ofeCNFnl2b\/QygAfokgzQhkitPkAzyJ5IL2qdNHo5\/4nr5SszRpIuLj9AleYk3jVIbOwGBlhw\/MikZSVJy1W31KmbIYZJndQUI7kzjh\/LUrADMkVbHgk80a1Z1Bj83PkzbQ5awLXTJAyE00i\/cd+qPLrcfRJlM2SKlq2LbKkN8TYMZFnBO4muPs5MCbUxgF9W54uEGm7qLtFJfL8DGwxgOOpahiKOPanAZCqbQ22Rv1blQcelqEId5duuf7mzq22sLlXLEYT4r51nxRWErBQuRRGC0AyzMpOGROECyOB0ldY0bjtuf2uFOVABNUlD+yzeoEdxyMfmgi++5dxJcsskzN5fibdqp7hrms1g9k1eQyLVjeci0ja1QzkC340blbLPgY\/JusWQYYvjUInUlk483sWDOPeAJST0pFPhlly9T00Pop\/o4zj7UwMuVYnzO3jrp6fbgFry1oVoifwYk4JN7SNmf2SSG5f5Z5xchlKBKmCCYAle49nUIVCiHdkldvyn9tPllWTEPnb9l+rN2diPTiqGqIgHY6MeH8vPSDD0\/uXY7mOSFewsRjTEgx16qzl7mONqvm7N6+9Kdmt4NDiqCmaBNHQXME\/IEz1BpLS0ejhMLK2oMMZ3dRgrNBeZ0xp6z77xeNKUXJ6LQbxDr2\/Ez1fH3V68EiN6KdDtNNaEnbXvK1I66Z\/kRWL0v9i2OTk1Aak6M9nOiKUtpi75l0nsObo2Mz8NWUMzTRt7sMIrb6Ud8FLW\/j+4OHw6SqeBmASoz1vwuD8N3nfRvqykaWnbKmWtF6HOQGBGEAtOlwF799cMaYuPb8NO7EFRgT4KF15uySjf06nW\/YQwDRe7ESaKZpBHPdW5z3aEBiLS5q\/HDHM7t8v\/s4LdkF4uOIrIr855KU\/\/XhZgaZRD4zUku06WYqCcC6KXz3ZBJhd6xjQcgjRl9DdFc5CI5PM+X3maeDjsXiSx9rqs7XCDmbEcXwFyEPim3Y8nIuwQDb7nL3xxDl0ZtT3OmXmwID+VDevridY0NU\/AexRGzoiivulqz2gDBBpkL9haJBc5+C4wEPUdwpg9RD20iGH9Qnfiqw9u7vwP9vCZaprns3jgLNAbSArHnCTxBuqEbahX2znI3inqC9dqgqUdMdUAl3PC7b9j7Yima6v8OTmI1cuc66zIupPHOBiKwhblT4UoknyINp5d97r9uhRY8hiKyqy2pySR8FsUvrkVJc+DMnN2xVKE3zwrvvSEEb7Q3ZBuo76Y8NAymw9Y1Gh4S4RMogTI5jmyIAaE9MHes4Q6IE2rQW\/PFQO37XgFbG3yYWzxxu3lmVl3bceY2S4aHBdUrVrDsAab1gcH5A\/qT8mu05ODYbX4P8GnuJTxif2MypABdLtoKUlsARQVmAlzq\/tmC6R7OnlTEKOcCTAjqbS39FU2sT5kr07U26YsN\/YYDBvNqpBnajJ5loffJoWFFR7I51U4fmlByqIjVLDSFL0V+AaWLBg+mw1+Lc0jWiAKbFDu+Oeh\/S1zsI76F0XHfSJQEqVoWTmSg3Js8cC+lPcolZYA0YuXDB3pSM3WoYa9fpqr\/VcCMNXMxBUbrbUXMRRYW94186hmqpBmY0LZrnwxmVFygZ3tUzjqZZmbCny+KyS8u+2oFth1vG8D5y1c2PoV1aAxV40ROCajyQiug8fgRq7GreMneU46JxiHZK8qxTkOIMYW\/ALyintevc41WyHkRvd4Ju0HSeKT3llgjnuEma0cdf3V3aEtB0Kj0lo0bPW8yjoUcOCTP80+vo6YfQzJf8BtzeHg7whQ9JddA1bVVu8PdW1f2ioJlp7D4+iDFtJ2aW4lLbjVzw6fXBy6y8Z+OKJwQYhUQooquCR6wCSIy+ACS8p8nNxb1nlrrhrDrQQslOgnauDEsQAkWdKR3g36veYA8T9CitBY8QX7Ug+oN4kcVs79Gnwhzd0v0UQ3iHx5rZlCEzptjFgcjW9aZbruxbPRnXC0ai8i9TCOaPIlclI7Se0HFPz4iiTgIPGJTZnEUp6IouU49jpDTBdL1jAk\/Zf23g5YlKPzbnJ9wpHrlh5SgtQ9fFhB\/Qc5CADYl4V6YxwdJzupXDKX0tjExkCwY702JojD+ZKusCYpt\/W03gl+jZc4mdBwKX6+dcHiao2r501c0Qsvk6eJmd8tElj5Y1ImQITeEeYO553x\/+3peHOt16if0FBAZ0DWQ8LK7cBzK09pW3IqlAhQhQKB38aLzlqpgnZcSj9BKatnD0FKLF\/uOktJ3YVZEYLUy5R7a39mOM60DbZPzhXwsjmJS\/nxptiOlx8npkTfm\/eRXLUe6Dw5xE69babG3zskivZMEYjlSL3TzUa33Gi2jUc+xvwQ5hVNyeUvAmiNe1S7r5Qq6HV6rQ+WIuw0xldI8S1SfWEZrW5\/emg3WRuRkh8zS+8i6xJ5SxsHJLF+oFudO\/pP0gy4JFaljxA6gRtTuiucqn5k\/t9XGRkclCRPfNMKO6a7t5MWZsXL+fNkzraxrGjgguC55jy9o8ZJW5oSQHxipLbbp9eBeML8xUdwLWr1ZrB2zmPl7\/kgxm29h5AuNVpnNpD2BKwhtl7CD+Jw5L9hDJaBX\/oizjVL7lFAjXx79bNMWsRbJs7DMerxDUfbLfb6MaMf7FmEfbGkSQwD11ZeSQbr4NbYQNNxQRCxxv4YKGM0W3iBvDHbFR1Q0VpXMaMNK9STMK42JryuGmvSoNmGW2dLTj2\/fMfgo1XOjCWqYedel8LkBthpIc6I1aSwVECdg6Umt6uPvOgN23JleohobwXI\/KLP9bdmidlc89ko6AUhD5DstzK1eGn0o5gpVlPcyck2mOOWwUtFSIYELL4s5Eh6VL\/+Za9E6Uc1nVTBkuLeBLwMLZXE29gTIrfGD9ggvyF\/u9YNgP5IBD8LCXubKIXPeHhMF33sOZh8gZ0baHLltFXYfls6LMl7DhQkXYUqs+NPsMc4Ehy3o88WI1ZjeDRpF4B8M0w7asNNg3r1RC3HgSbjum7K4yQzDGHXRgjIVrEiJonhxNbTdyxzIyMrbd5g5+BOb4W\/+tNWdJrwa+LfSQune+XP0qOdqpTg3O0NpK7Qq7PKIfcphnxa3SuXXH2ofzrO2JebhDp2HBwt6Cczhs9pG5lf7U077Rg\/7ddrPUDqmLkSuqnFePBi\/S40PRDeml1oEIxKPmZZpe3YUEuuT4VcPh3og1PtdVEGYqHEVtwUnuusVY1jKUhfaQyShaVXa4TK67vGb+Y61WPSHEV\/fetbhoWc+F7ITCsvkPLp8iN8l4rJCPmdhLKBZzQKtqFs0bptZiR4qDhzzWeg7OdZEppnWcbsKz4Zd01AOkCyj8pmKvfYqaYLBKq9JDOSW2dCuVscvm1E7OBzxVetmf\/MuBpBeRvdj7OijqH261JbYlnH07+r6hy9BQM\/oqSrH9XNN3+nja8vYih+jzzvvR4GANe2yuxRzW22NUAHaHd6+vLC9URiduSxRpcgbxz15opxMmjB7gSSCAuLzFTBWxR6lx6JsbR62vzrYr3PsjpfdnhCFS2igCMOhjZthpwDkjSyIe0vjLwQ8zHvNESgizVtoJq3gbQQ3PZUrE7LSjV9\/iRg2Qs\/9wcJ1cLC8JIwemmwxcEDhP7TRwIJ74HjUkI7tGotFoxIklYiDWjimzywvVPtCjqjGrw1i+QQyP+0X8e8t98mXZEvzb24amkhBJ7edhl9YxdEkBnxKfjWLBUC3j+uo7YAysYm3TftVez2NBjqONX7qnzljZVHz5PW6p+wzPJY=","iv":"f7e2b084773d02133fdd5a20090bccce","s":"07bc7d357810bf20"}
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