Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"19ab68a95491d014682da5c7fd72e2de","s":"9e578865cb71cf37"}
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