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Feb. 11, 2026
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Research

Affluents in China, US, UK and France shift to sustainability in intention to purchase: study

June 30, 2020

More than 50% of affluent consumers will remain loyal to brands they know post-pandemic, according to Altiant's latest report. Image courtesy of Altiant More than 50 percent of affluent consumers will remain loyal to brands they know post-pandemic, according to Altiant's latest report. Image courtesy of Altiant

 

By Dianna Dilworth

More than one-third of the wealthy consumers have questioned their level of luxury consumption as a result of the COVID-19 pandemic, suggesting that this highly attractive demographic is doing some soul-searching about how to live their lives after the health crisis.

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  1. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  2. Porsche pulls next head of design from McLaren
  3. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  4. Louis Vuitton flagship lands in Beijing
  5. The Ritz-Carlton New York, Central Park, acquired by Gencom
  6. Ralph Lauren goes global for Milano Cortina 2026
  7. Versace presents collaborative vision for spring/summer 2026
  8. Kering sees annual revenues sink 13pc
  9. Dunhill twists English elegance for spring/summer
  10. Building brands with charisma
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‘Getting Closer’ campaign from Boucheron links romance with responsibility
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Luxury Unfiltered: Why traditional management is killing luxury as an asset class

The Ritz-Carlton New York, Central Park, acquired by Gencom
Porsche pulls next head of design from McLaren
Kering sees annual revenues sink 13pc