Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
{"ct":"DBzn7YjnHsRkT4RI++Qi2ig6DtDkm2IWZhj49P4OyXRnZ992R7A1+oo7yKfc6wg5v69\/jjiodfELVs2C1vP0xluDaxOs3iTjt\/V2lQGtIJykeSJOyZ0BVojcIdXXFbSUtuWsUuLDQKgFSoLn2efcEfkkP9UDTPy9kS9QNIF4frtYNvUMwcZnWxjvNtBXXmuvM1YE9J2bDHs+zWLz+Zu2j\/u+xIj\/zug8z7ESGKuWv5EMGeOxdTcpRqR7SrII\/UUEnenCByVMBKOPmoGtj2c5P6bH7RDqFxn6gD4p9zf8Oc+B2vXi+pBVWOX26RyGtinNTDjrfF60M\/doCX+I\/7gYTcOrLenHBc6r1HXdh3LX4NvKGvdLywN04EjR+yH6OMXp\/+4VJKq4S65wcRGYM6\/uiNWJ0DIrxhVIkSl9lilXY+Y0JDxfpoYzvKR7RhQN1HHPdiKdliHzSO1UlGB\/r11iVkCJ7AnSyI8aESdt0qx39nW5CZTrB8e3Yzc9ee99qIKNI6mp2QbrS9eL+stvf6Ki6d0k+2+8ndmD2Fv2ViS1TnAumqvMVS0c0oCNAiM\/pFvHR6pheDu29QKcOlNvM+\/mqyycn2E0M6k6qyUXEj2jhX99DrizUidk9z3+hg0Op7e9J3vQywsRksz8ehvyCLgHDfQOqCVJdHKmBuianpqg0wNP8\/sjpTEZria34916lEF1GkUEZoPqpRlU2H7DLXSyfVrme2KKfnRLF8+N9b9AGIeafuphYcZSa0gg5oSUSPhwDDGqWF3Xc2VfemFgT2+oCCj4OVgUsB5IFO8G06C4L0kcpjMGN1kq91ZZh8lVa3os2WUu+QFGBzQ8aj9zYpR6wf3i8bPXjI9OmhPKRYE0L9C7WYUnMSX61aJsqB7OOoU\/SGOuW1IXFR72UZPlrGN8Vrif5DDqe7SG+0Y3zdhAFy4o2jckoL+p1RK0TeTqf5yu5RfO1Si0iymZWWWP\/HZeg\/ER\/z3\/8lU+Ls1k6SrB4YwK2FqaFn5cHf49FrmSnYtjiunhf2CHmRjnXPZVYIFeWlfboJe+LE4crWKqneZfva1DYOkIo7sxxQInVcO5AJ5PYpePitgRM\/WtfdtlSI2evu5\/+etqmv0BMkORMqyzcW\/gZEzpnv9qv9ZkGU57QcEO396Rk65LwTNL5O5YZgO+gMkjZL8JAL5oj1HNby0TZTBu7OiTGZ5LBO1NDIJSvVmjgUWSyg7CJnRISIxtrgUL0ZO0yOg+c78J6j771xJZ\/jS\/V7IAYAhEMkyy0dS5aNvm4Pwg886C\/SdQCIg+SHPydaT6fW0GLQPgjcIe2xyUY71oKJ5iBBOXIiiDMJ0ycYenjmInxJa8Klu6aBsrfDAIA5tm3yhbjnKGJ\/YX+CZ\/e6kWU5fpqsroQrFME1YwWU\/O2JqCtqc\/biw205y1mZ2Okf8HVpowhqVBwOXG4F4T63OFTR\/PobI6B7+BGcSxBFwcQX0RN8ZhPxjX+7AOfpfdKzGfpLUGIbImWZKNqX+WE2QzPL6sPknkNMF1IufRNBWqxVv\/TlCwCuqgiY4EWL9josMjKgDPvK6dLo\/gpX4T4uXyjY\/bYWFqL9jdeW6KciIkkIQ6L9pjv0Jrbja62Xx1LdrB6CHF\/z4PO7\/FbnrKtgzeLjWcFP9vJlF35iC7UX7XTGA1vd9WngeO5J\/PjHF8xHunbRp4P3K65mgdxbrH\/e+U+n2fR9f4ToAP6pBneTtSNKmLRZYLZ9Fk3pWzdrFUA5CxHlWfsDm7xK77\/1YlfrpJKLaGeMoDBn3EczSrUVv2bZZbzLI691NLd7juA4s19HPtBHqaszkL2deFZ+rEhbFHa2UmJuSVaiD+Bx8NkV\/lCDtOPHxGU1S+kcg+Mh8T9ubVde5uHpk1VM6SBRvA\/6KBMzVRtTS2FJAA8J0K1xROmoABrpfO5wVOXh6Bo\/BSB3uk5dj9qXuuFu45SgUiuvuRFLv\/xRXk3Y5UQx79tg9T9aNXktv9m67+i\/lmTnjsjJLiUTrgbtf9n8oBvJ3g4fxfCV4U8N5L7Ah9BLLP5Fzl4NI32T9KlbtITHH61Tt8wvrOTTzNzy4UGpAVgHaGMOnrnauR2VXqO5iAj9aqaRW0BrGSKlJiQDrbP7KAEYMgjSSGfJKfWGcjKANciMvr9V43DXP47Qh8V4h3cr8x42sCKT8X9BYtf5dGUn1zfqLGrsuaNuEIGYNWfOnXSMV4dH1taKBD0ny4nnGO2KBYnj7JTciu2j0wbbUlMm57GFnEfvLkBsfALn0kh0ogT96z8kHzJyAk4qgBLsWfwN+kb67u2lQzm4G13Qla\/4f4yxQeaGyb5U8fBnZ1596N\/tf5XoxVAqRO6fhyi4TXAcJj7I6q81ljmbd3YzlKXIYIGGvxD\/9UB2tciRAcY3Yi5iWOsGXXkljZrUArUERUox0GIdkOBkcrdsqAcDlKwcVFIwEBHw1E8ncgOaknuRvjKvNTZ+N1eaEHq38TvU0xVR6iLWJb7RQULiFYLAtOwBJ0V6XbV3sO77Qc5E01+ROLo7onpvM2kOLA8u2gC++nEeSBaremNY57gkZf\/CP3ljWRXX52HuDcpxYPj2ViicEiIVxWo5YbH30IYzyj0wm7DrTajH\/ApwKR+T+pg16zYau\/mBaWigszlNb1nGyHzxa7CVCupPcNuzaZwmELGe\/4NQdPNUawLKG4Cjr4y2TkjWYEmDTEK2yQz4StARR7OJw9TxMXGkwXK5cQiDiB1mUAeQIM8GpLXcQlMB6UoB6vAH22bSQCTPsTdD6bF97JUHiY0mfUjzRif4Ji44MW1C4\/VX7cKSfk3vWtBWZuQ43ELcyOlNlhu9J\/eScMUZrl+9VQ4379rUM7dUo2XEZiaj76\/ViBK1+DVAH6Be0UeK4U1R2ZgUb0pkaR2cYMDIiGiPfxEHuvhgapSkYi5V9wKQI24L46gF\/RTJf8LxNcIQ\/7LtTCYoKqPdS6sLP7VXaZVEraVlj0jBd3VQ8BDFg5DfA9mYsHXqc1kr0Y4EA8d7UYZ052pw5qVbB\/Zz+tJQvhPOliWzE0loLbNf8l4raoQezBzBcQPNMKgniKww40GX1WQ5sPtMQ0W1sCwtYxFXdLIgOPG8J9YnIlR4W7pUeyOnTIZCexrHn2fPojsuVB2BCNhmKxFSsDrQNOQkcAknIp2SYPlVQKU8d2knHOck3cD4SruvVtzKigqLJG6pG9Y0x6JDTQkJmaV9kNTInn0wCAo2aiF71HEdwuDGaa6s9NZtLeiTvnGspNUU3FTZ5Q533Okux3C7dOQa+nxCVdDfHF9uc\/vN\/u3nsQwIFt9WN+0eUas\/J2MQ09PkfIrXLiI4tKbs6h9V406c\/ZNLNiqvta1UV3T6xOAwTdyfpFt4xpxqce5LJ6vOb0K4UgHwDN4LgrzvnCcW0QpxJzS1TFZ\/\/yekzx9R5CQASkORTsiG5ZadTmlzHi+Ylq3dMfMA1jbvi3Mu\/Hbvynb46cWdonNI\/qGxXuOhwS7vxGfrCzAnC9bqr87FfHHzWkUpP7Zf5O9SAfduPhgcDj8I+2b+Hn8u4WGQ57aR7Ozj8xI1jwHqt7dN6k\/xfWe7drTD21tnxlrmNavP2ELWmV3GRMWYeySdRQLQuN7n8I7+wo9pxEsTnEwnSY31Ftw6p1RzM+oiZeGrl7VkvowfEo7XnFjovwMrh1i3BqGUlHWoo+n2lehuw9NxehQL7eh\/lGvD4WwvW735xKhImNQ4zgWhKICedAD6Kp1o1azA187+K\/\/i\/DDZPTHEnHVXgwcJMXc+v4L+4szrjyidy7b364m8zhTx5Ux+XhBhw1\/LAlbGlVhqXAot5IrF9N7MzprEPIwcCnWl2Qix5yd40DgFklnee1lcqbF9ia7mIj78c+TTWJS0RXPzYdFFTPRoWvg8woGGVUUMZ\/AbTVm\/OP5LAgNYmHb+yl8wEawM+yJK5jKACWT8EaZT+44s+eL9QVQlEuPApKNuRb6hkIYdPTh1CGyeku8S569jH\/wx\/gKcC5J2Hixt3cQGL0dvN7ITdTwhgue3fxoo8KD2wpFneB+CZEyFldbViZ\/5VGu6b920FSHNddXsNPcq5J9f6G9dzzC9Z9cvqTgyznKqNCLCc+5gKrF9NzPcbf6\/EtgXM62wvgYGYE5GphvopbkIlUT21wzm8mm9qDdnxsodMpMy+HOnEgVCxxJAQsdIKu6PFDmHUU4XNha0xbQkQVmLW8KPEfWulVXp8V9k8NuQiFTywuCW8I04OWUpvh0H6Ht6E5PjS9E4oeSx69glGs7f9HwTaroOjEvzX58lImyyeBPa4VYWDFwGnsfb6lISmtmz0v2W+wijzaIQIP\/UHwyV8AFHZsWb7ZrvduWx8\/XpnHCA1cBigQktQU\/9Cqx9ymYwz7URgN4eKARYHLfB5eJUFDSkVGIar2a3bfz69BEyAODJNhnqVadrTsX9KmVsYlcPjnOm1167t6lR81qcqA8niezDiDQatgLUSC9fWre5C7rlKh4EuSZ7uXXjk5V35ZOGciflBLQeNj3dzHT1T04JnNslT0OodD+EqlKyAKcJVPEckfoFsl9QjDT78E6rEOgJqOki0e+hdJIzaGD4GeAvdKkS6pef0S8ZAQPak0n7xWpd40ZQb4BNmTyAlYSliRRTBmTr2uGQP5KhpZ8gU8+0ReFm61w\/7VQTV3j39\/Sc6CwcOUJHDjLWnR\/zM\/+fLoNFfLqY5jk5BGy7XvoCemLk+eClYLHFf6jYH281tI8p6HaCHUZ1rCUFIlF1S71TpWAtZRdmIMXDb2bHi+Py4X+QC83\/aFW65QIqwTGwWf9Hc8lQT8TCv9KAIK2iQIBpLYY1zDSm7vkGdqky6qDvLW5cK41V6SRbE4TTSmOSdiwq3ryjyF9wdQMcQf\/clZ5l9Px5ea2cAXnHcpnnAABiJh12PU0Kx8440RPZ9uSyqAjA612it0YGtvO5XAOBZ2Nt3XmmD9qUwf4xYNuMGn+UDI6QjOWiecXFtl15M4zjN9ClwEHjaEiQsX5hrnOyBqnb5rJsY5aOEKuXNkTY41aLBucRx1PiV0IcUB4zouN+X+cfxt8Dhe4KzSvkgb+hB2w07wNrhj6sIk9e0BijBsok2a8qqoIsAN1VOrdze5KYV\/ARamPIgJIgJvJwiuVB9w5CPBYUzSP8cafPEJKLcKfkTRGxGWdeqtgcEZqzbN1vTW62ge51sFizSPUHDtjyJf3aLzmNdMKKc61L6U810ZsYSHRUh5AOz6gBQoAOAHK1Fn6MklUoO2Kt9E11KiCQfoP76QowPn5pPoIVGWEhhbXtvrJztPJQygEd6Z5pH5kivscOtJVYjngrjCkGTmPlmNQDNcPIufqfBsPZuMPXWCdzoUWxUAmAaP1bdo0ArHPOSJWL7aVI1VK0IgysSGHN8\/PqiNWQGP\/+bTbciwTv7CvCuvZzsn+a9Arm8ricgL3D1GBQp2GaRy8Kqr5I4PnqDy7aTm+hZrua8WdKPt5qnYX4IpEsMGf7KXAsf3DNXPD6kl2zI3LttnwaxsGdTqRLrJpzhX8f2Tv\/JoKgrpZF6FhQ9QeuEcKjyGJQS7nJaFVckRHPcuGKPL5qquoV6tETgmAQFbUK6jf9EIUoUp68ujWGhkVn7pC7xybyG3TyW5b0TTPk733sNNfwUBhuruaxEdIGQZm6Eil\/OcRp06paK7aqPH4RBSD07ioOGCp5OC2jakvx\/hP+lZCZ+dJFx6C4u+PHTpc0hB1Bah7qEEt0caXB46c1FZ13Hs7SsgdLeyztaM4q6LoFHShthpl+N2r0j+YvDQZnBwlRkWKGhmZO0JL1gEeF55sIdoioDqcjeEKx9zChKo7sCdomvDxp+3nc4pzjz3NnPNSVJUCDFO4fFONJpME6XRzjAXdxFBp7x8Y10M73KXev6l2sfy7KIquBOzSfKmFbfY0JwOEbROpV582S7YTw7N+ieFoPRRwgcjvX9zypIjc154BzZ36Ewad3wCPwXtOKfLcV0lu1xPPheVLNGePuhxH1QErTAZEgBUjGA6ezu10K5M8bgt6UEDqThV7v5vwvB97enfpbzrAow7dWIUc\/MWMR50IpHuSpfO9RQh+X9VWHDlSOimhbB9DT3wm8pVluvdevStan6aF3RBLdeKm78gxwe6onxMrnQBW2sCUQvA0w9oCtMCzEsaUYorJZKPXXblqLmpCXIKCmYi57kCwuveTafjSgaU7biay67OglOrQg51V4ZwpMzuMa+PNCuQRarGdZtGSeQPv+EuIDZEQ928QiVT6x8nnQ\/2oMdUMjVoVV4BPTQtIUZSAojUo1W8kurQc+l1QWkFOhpH4bMLNBsYOzCaOtMN7OrhGJLIyQ71MWjUZbayUQk\/d8vmNVeYOjElp4zl8pRikHLd94qrdrpWfFxPwb0+ZA9xuqKOAaCB\/eQwwhFFwYVeyoIiseol2frmjvfzzmAQ2VxLPrJ+\/Kx7XBML0ligpLujmmUrc8gEsBKXLX0O9CfuAbKzBMleLwY0CDE9Z+CIAQetaLkkgm3rvd+ygG9hrD\/ZPUd3ZPQpo7rnVVtRvt9uaLIAp\/m0Sfh3JU2JN80XzVb51YiJo0zhQGfKZIf9tkUk3+CbT\/aS5\/iY6MP8LNz01LaanBU3ZkIvjB8H9tMCH+uiobKeBSg2GK9y+RLYU0jg3XtY\/PXWj5eIo7jVqS+wUFpbqCkmg0AmprdgpOQVsKj4Dm8MciTj\/iZB53RB5nl54DCphhVY9EZR5V1j8L7SoHADtIzqrGZPznypY4dJrjITp+HUQPpPenBRSzNJZ2AX6EOaZCfjuaI2H89qgNe2uSdzju9LVgdSg5W6uZcYazD+U0wrJ1LX+iInmfrmYkXF6p2CfJna4\/IpMM5qJjDb0Dlj1V3L1jifDZa6ojW+zYhCshR1f\/szLNGetn10F5fDpJ2Gg0gyVv3lVP800tyUErYyBENOjH83a\/m4+ccJt4s+OPV1pDsCXKQcAAoquanRwbbHl\/9275yUnGpvHJa1IgqsonNb+z9pxF4tMSd27vj5xCUqH56xSVCB1RH3EMM7a5sgBB16hjmlF9NSAzbN248jyGu8OJqdNoBlt4NF8Y8FT1xdJIwANanLd6OLhxLvgh8Yvs2hWXU9Licgi6mJAAgMWt9idb4O5Etm51zgOR0Xi0v6ijtYbnYtdvztNqB1gTf7Nl9NXTyiaIMahOmVvOlEMitgueO0HSKA7gJCsf1MrvCn\/0z84KzqQ8ThuEbaMpt3Lf03ywlh9raxINgxm5K8hUCZApjWhlfI\/UcnZGmIKbDr5iBA97+zJQYPGyp3yTmqiW7tAdJmEKazof071aJX6Hs5YCaQkgSa5vhEqErNeY\/mtnGQMrdrbI2mxbibllz1OTFK3DK2iU92+Z\/WXgXJ1EJjSBVM4KJ9BeqvOwHXmeWGbUbUsml3l5QopcGVDJm\/KLkTQDFlD9qt6JVARxulZHL7goMV1BqjbkHrDyx4lSxbhOFfg8JhDvytLO50qB078EQRHglHUa5WFV8UJ1mUiU+JoYzK+cc+XNjdX7qgGigf2HhZOyoqXipT5hDLF4EuZaN3qG6aemcfy+1\/VMMVnoKsOciovNXcP5CDh4Zv9+6ckBoLB6CqF2On950155oiCZDRtgkr91i1ncDx4jWzUm8HbU9vRfKlgqLABTaCPSWY0JJTwOfQCs60SGxrnY\/y4sB6zugc8ql5CmIESklLqHpSOhs31uznG9l7N3soTs7nHJCKdpL9Lx9P3aiSxvVj6mpdfPu90kCwaFRT1wjispMgTOBINdgAcXtL6OzfnppjR76gczz495elSrog0rZoa2SBoc8EBV2HQeNL7m4\/pD2eV6ZsCIwdzZ4xie61jaBYyp7+uKeinaWg6qs5wOIdCf2inGGQDS3xShMEXEAIwa5+vj+jld0YADYG4VbJKep0jI+ZKNf9zZsxX+Cnm7wF92ODBvrALSAVkNjT9Xz5OZPHtKFomcICJRCkXRRliVUcZ9YoLm90j9IbKBSxFn7W8rTjGHXkqa7VvNBDtRXitiIzcuWoiszjXsEkKWbnjFrunL\/dtX\/FlX6e\/7M7PT0aFoq2\/UFHfDfiwzxaz+lkhlnBreQRfyYD63Nbhg1G\/3XYsbd5uZgicjh5sqB\/JCU1G5XU3GoA0mWnazSEg\/X7PHxLjJk2+nmS007c2p+z4aun5eliS21ELlIcWPPA+KMIDtCFM69q0aLVMBAlc0KydrxFe3BhUth4yyrRvXrFO1xHe1iGsUzcbImr1ztukv95aPMBJDEJgZ8QpjZ5ORllKvJf5ZPR\/pxUHfRgd0AKNnm5GyGMYN5UxERiDezG+unSo5oJC0KbLe+8XgDLB+dKbqgVNJXZ+jAywIGC7Jrf2\/uvYz9WwuGtibsPT8j7WwjxBTxyvYGUwnAHPLboB1x2Le4TH3brpuwXBxYH\/+cJiVTFZSLrPmKz0MJ+pCj4JPOF8Mvtle39zIv+7ugOLIh84+lLuUWA0R3oQZjUGttrx2eow5Wsfh9lMXyrUZwXvKgwHu2H88GCnEw0ef0qM3C8MX4TGs7IR+SSJ8q9zjUkdZ0WnfRWpB+k6+XXogqrG+4TKwOYgq5gZF9vzMF\/MyWmXYQn6m1XWU0mgLQauFIzn7R0ZgBb0P50ynPMYwbH4VMhS\/nD3i\/jw\/Jq0CpVO4sfvwIhNOVHSTT+lDMtNKqSu7RopX6j2mfSTm1OI0Ne7xp2sZ+SjGaQWkA4YpXl3c\/nPfUCSaUit5vgBv08WeSBtD\/nrdedOY7X3A7NSw5uSNrdPxRcnq2g\/tFIne8LwWFv6KErfsnIAut4DG7myGN0ZmvcatNejZMpokNz28tH\/IpKqLPS1Yi3\/0pzJNfXV+l\/qnKq2\/FqIaiysgg=","iv":"8470a20586c8b472b9396e289a92a145","s":"e0b464dadc1ec226"}
Share your thoughts. Click here