Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
{"ct":"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","iv":"f5b9c5e5fbf257f5d2b360d54b807217","s":"5aac83d494fc1463"}
Share your thoughts. Click here