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July 2, 2020
  1. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  2. Day's wrap: Burberry, Boucheron, Porsche Design and Tiffany
  3. Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection
  4. Sohm v. Scholastic Inc. decision points to cost-effective ways to register copyrights
  5. French jeweler Boucheron, with “For Better and For Worse” podcast series, launches episodes on the Marlboroughs and Curzons
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  9. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  10. Burberry, Boucheron, Porsche Design and Tiffany
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Marketing

The clock is ticking for luxury brands post-COVID-19

June 30, 2020

Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang

 

By Daniel Langer

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  1. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  2. Day's wrap: Burberry, Boucheron, Porsche Design and Tiffany
  3. Burberry turns to CGI tech for reality-to-fantasy campaign for TB Summer Monogram collection
  4. Sohm v. Scholastic Inc. decision points to cost-effective ways to register copyrights
  5. French jeweler Boucheron, with “For Better and For Worse” podcast series, launches episodes on the Marlboroughs and Curzons
  6. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  7. The pandemic recession demands a digital response
  8. Combined net worth of billionaires up by $796B to $7.6 trillion in 2019
  9. Tiffany commits extra $2M to COVID-19 recovery with Tiffany Infinite Strength campaign
  10. Burberry, Boucheron, Porsche Design and Tiffany
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