Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
{"ct":"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","iv":"41ffe2c4cc5c9da9bf077f32ae1a4925","s":"1a17277e46e179c1"}
Share your thoughts. Click here