Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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","iv":"e4183425868e30cae5332e4860b947aa","s":"61e45b9612d6f551"}
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