Marketing
June 30, 2020
Years of underestimating changing consumer perceptions left many brands in a vulnerable position — one that they were in before the coronavirus struck. Image credit: Shuttserstock, Alexander Wang
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gp9diC2rvSoAZ9\/deP6etgL2E2dJTC\/6knp9ZD38mI7OTRBtoQj8ZWu5GmhlcWIBTsrY4krKm0kQIxQRW+n5ANHAtbYLhHhGkaPnBcOgS7RnEm9\/VXeyVGph3\/am1shhzEF9ptNsWgjSvEzgnH2TvxreWCXCi+ks2xQZFrUB8gQAkNtE\/mOe87qXVPbAFhqS2JEBby5VktidzVKOfpxLvngNV20lohEp1KqexWtJuvnOTgTI\/BnCPJIGdKxqjAkFD1Hhf4IoOmu\/O+Hp96FHV\/Bq0l1uB+VRFAYz69fXzVWY4yaggxdS+rJMe7eTXQtI8mqOXtg71YcYXn7FjnDLbJ\/g+pZqosC0PEV4YrdHC03U+Mn49pBMCuOHnDlXdovsKoOf7LShPWgjY6GQk464\/FBYIBh3swhvH\/158Dh7eNILnk7EL7zqjkFp7xWVQ2y+8TgrxWE524Mzoflfc4q6WG1x0cJgat+fWjjNQ32EApQinsU3zqwPRt5ZE6q5M\/yRC4EUQ2TW5sPA+CMBu6cIUBz0z5HG8kfQMdsGMGzWCS523yGjPvKrvdCCqk6e3gYQGPzznj9QmKvT15aRAOb3n2ouf4dmmKUOMLVWnuKQGKt5VgTbYZneNijANr3WjFCkFkJTkrfKK149CGyTpr9AwM1MbkshfUt\/naXQyS78\/\/O5bSFIvl5QuGxgxeO8zBEkbN5ysY1rW8dNCccup\/QEUDvNNR4EadqyB9WL9\/C\/W2g0UtMB7zHyOO+ibn7H0S29jnfZTE\/PZexsyoon\/XCS+AKk1JAXZnOC7mEeISzSrWzwd4MIRuWD64el1DnHqeRKIf6774x1FVDlDn1hOlEOn9JmCfYCg73ipVbeZ9\/JRqz1df3QHZSPjoyG7B4VVb8aU3gx8eOLyCTJ85qt6yXEOob4yojOsTVHF9oerO0Z9g+pVuly9ozxIMPXGVnU1hkTVBcg9X58hyvMiNU14F6oU9IYbDwqtjqPg7n7e2YEg\/g+aFsa+\/SitEtbFZ81Rsv6l07fxrekyYxW2ROYpBDzdFQluEdccWn4qqC6kTUS+4cA0GYTGxCQlo7QAXfcGsrEYXo9Nt61nK85FcEw3Zj3hN3GzRK7ns7RHdnJsuyik7p7SbSaWh5z7xHLamJI04hL5PMUKxx6B6agHZVP4jvBSN5VrTh1ZTSGrWQUA2qjhvnAYNE0il38J252O2K8xLS2KoCZ1dgygsBZQ2PAOnTGTSbJlNrlthvMXZg2JXTSShmUgTagTDyGYGQOZR9J+bAYhQUy5Q8FnofnFtJCigmG+1\/4yEJD5y\/HAuZfcru1vuviwXNIUxbQDCKKkbU4UG9U6I\/vtSj\/1weMVgc5IqKQIlUHkHYaxnolJzyTH51\/H+oQtlWUei6wU3soJI4FlFuv9gDaBd3P5eH2nvYAlxhj1fubNnbZfAMavd8QbKKFm76KD\/9siyQJ2NBlFVO2xaeMTXb783XKfGVMjMeYI5rvJQE\/+y2rfRaysD0ILsoLec9xY+H0ivHLvD7OZMqXHKU35osU9p5p8XDfSKUYwbZeVFQjcT\/PbZESaarnkD7TYrfwMRk2lsU1EDuXdirbkmtBt4ypCxoBpGa0Qt\/rT2jJcTHU1T8sYxWhsbgOulbZsIkfaPo9k+fmQTmb8Aa\/r5Kfvb\/CD3\/lqo7fuNKzUYVUuXIa8eptzysqJ1xYG4tE+6psmqWdB17TTB41ddW9UBdYhZvktG2q1fCH472ml71AXbMQGiGikK1VhCA3y+6wAYoJgLLe\/QykJBGUdf1y6YaIt56Q7qNBqDwxPigWMJyNvQyoosbWuIXqqPiFcpeJduiYwo4Te19\/RuOmhn+\/kq7RgTDioG+1Ebv3HZgPAsktWKLfsZmgAHtepgybt\/E4FVyIAQm+YUNU19x4eSiEN\/KVxZOx8mmx\/eraF0sO\/9gVZwG5r8zmwPluNuNoja8TYhT54VBTSrQ4ND6ee5P8tKYFShIb5lqOnQPnkJgCaf2DZJypVsVNrdui8f\/f\/Y1og8gXTYe5j15Po2F9YLp9TYOXltnSvWv8fCGqGJOD1wPWHtk8kEv3nwYR5u\/Tv4NSQKl3pNbkH8895P5goeL5JMtjahKUdt7pIW27B2wNo+0o7YNsyzW7jKX8YIAlQAxwaEWDKkPXtEU8uL8Yu7rLhOZXnorI1mavWovjzyLVa67Nu3\/gcLAD9L8DbTH9INUumcaooDVeZIQPq8zdd+OINLA\/DKc\/TTR6O3TeAbMTgWmno\/0qPeel\/O3pE8\/P8d6mb8wo4lfewUNOEECjTNebFj3UM\/4YLpT1KtScrByuB7QuesVN9+jG0x8c5mCAI9FcsI\/tOQ52tsqsE7P6phq6yPhz7Stq+v4DDYniCHZhYNAJSh6vLzdwWWlmmb92u\/h\/pkh3D1mSTaUPrPQddfXwEBUJAFQbuHrcYrFueV3Gxxovb8EbVgUNvr8iqDGXqx5bBbUDkLdV5DTznFCJ1oEozV4BWbCWNJDATmMIg1qdajOx+Fzor1UeMBICxMdb9uQZnZM5QvMNaE7pBpaRggdzjUUzq9DDRH6SFlaf1u5YCYyr153pOmeYYIQ0lhVlPche96eeY8LrUNyuw5MFakwz+dqTD6wLuaazCKd4mhXdLTKZspj+TBu095iFiuiVeOP32ZHTANbR4XKlZeI1wWb3PL8oGA6n2i9mD3ppxhZibNEq4mKAJi15tZwOdZAuxEK0q9L+keOTMpXqVyso0YzdFf1aWJwGYWJvyLocMqejuRDRaQvLjQ2z1nHSRoI3KPGqHldpeSe7vk4aqI6n\/Fvj8alZw57hBqvMotyp\/nLyjP0ccn\/cw73YqNNw+GkrkiwVdTv2IIrgVR9kxkg2ru\/TdY9OdI4urbMnQFS9Z80eOIAjWvctm2WiqL3Dvq9bsg+XRSKG0j+fQznsE3mDdpo62SXiMExYLLtW7qAPhUmXF3I4wZ2YxEH2JJgcRahrpJVyHD6cU8WP5H5GxvWBANJnJx8wmWo\/q2Lbcjo3VUXT1BRHPfGbZE7XIZcVNRDPfsM7WeiZVYUIdW1lR4+9mSgcJFPNDXegEmdj0WVqT9BRMujZskK9iKExQ7VlcKjCAoq0DirwskuZyEzWPUqG3ubv7gbAmZUUSR8yaPgupz3UWMRLQYQMPbdZ97FEBDnElplNgNRTSSdtR9DmUeoCwkaX4IE2dye30D5lHjcaspVxk5AMM0ODpfB\/QzEz4Bg6A2PFaYPDlIwQYeC2fptGRPDAxMOzzetpKRHJOQkEKx7sz\/y+kkbGoYOjg4yQ+AtnSL5FJb0MVA8xoRMKe3Uk44RX\/K3NhJ4x6SFmJh3GSp7VGhJGT96LgoAfNrUB6mCNDIwZiDPGIlbGljJMcislehpghAnvg9eolAM031oEYIIIU3ZcNuAMfjxvxId\/iCrNO\/+gviyB2oIkyaqe5E1C6XkJ47yui4fHoWeeJ31h5D77DyJ6LsISX0ypFCwxyvxoXKqVy99S8HMT1AJJZWtnwl2LC1n4ILWxTOrB+gVjAfhz1m0B\/QRb2EnBgtbhja0RfTBPHTKglGik\/PayQ8XYS13ubqUgo1r1GG17eK3yFqffz5oe2dckmzk2l2zSyR9\/vA5t\/+AAl9vae11im3K3vB+0i7kJ99dTxjgbv85T6FInK89m2ddOPn4AtW0PX3GXPh4RLvyfsQ6CUk5fg3JP+4zJIMplanBEZOkGfCWsrqGou3wrdlUIsT7LqVSBSHTErAZ9xLT9SUiXcmRVeXevNv6tlfzmSnsBGLvd2PFIve+6Td5csErl7boF8P4uw\/kdzOiEXtrvcKn8jfY5THvNzLp9UwliuI5pu5E6xXXUKEPuKacRjWUufMqhN8AEg8QGEM4rVN1hqgMrtJ1lNGCrpjFAVOO884vbGzxW19RwmbNOukS4HyEasWBZNWY3p85UK9J9j+zoxcRy18dUo=","iv":"07af65f3f2ef70fdbd1ace77c19bfb54","s":"becd81e672fd2578"}
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