Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"b7fd2535533d9b14368c399cd7421c69","s":"071e549b2df2098b"}
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