Research
July 2, 2020
Total media impact value of owned media. Image courtesy of Launchmetrics
By Dianna Dilworth
Media and digital will have a more important impact on brand marketing in the new normal as the world reopens from COVID-19 lockdowns.
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","iv":"53a0f824c6bbf4a1c3f42537ee9e8613","s":"87a6fa40d4ca522d"}
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