Marketing
July 15, 2020
Average annual content marketing budget is set for a 42 percent increase two years from now. Source: Association of National Advertisers, The Content Council
By Luxury Daily News Service
Advertisers are increasingly embracing content marketing despite misgivings over the lack of accurate and insightful measurement of its effectiveness.
{"ct":"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","iv":"18154077a79c5176993d401575187dab","s":"0270ae8f60c9af43"}
Share your thoughts. Click here