Retail
August 5, 2020
Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop
By Dianna Dilworth
As consumers are spending more time in digital environments and less time in physical stores, many companies are experimenting with new forms of digital commerce through video.
{"ct":"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","iv":"528888be3352435f3963c4452fad53b6","s":"f932eb86769d69ce"}
Share your thoughts. Click here