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Retail

Video commerce offers brands new channels to sell to consumers

August 5, 2020

Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop

 

By Dianna Dilworth

As consumers are spending more time in digital environments and less time in physical stores, many companies are experimenting with new forms of digital commerce through video.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. For high-end fashion brands, wellness is the ultimate luxury
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Luxury Women to Watch 2017
  8. Dior builds five-story statement flagship in Beijing
  9. Lamborghini heads to French Alps for women-led driving series
  10. Chanel unleashes ‘From Dream to Reality’
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