Retail
August 5, 2020
Shoploop allows brands to sell products directly from influencer videos. Image credit: Shoploop
By Dianna Dilworth
As consumers are spending more time in digital environments and less time in physical stores, many companies are experimenting with new forms of digital commerce through video.
{"ct":"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","iv":"66b217fe7e41b634943e452381c9d517","s":"0d075110dea8406a"}
Share your thoughts. Click here