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Retail

Black Friday will not be the same this year, calling for early marketing

August 11, 2020

Placer.ai explores the role of Black Friday in a pandemic year. Image credit: Placer.ai Placer.ai explores the role of Black Friday in a pandemic year. Image credit: Placer.ai

 

By Dianna Dilworth

Black Friday – the day after Thanksgiving Day in late November – has always been an important day for retailers as exclusive sales drive record foot traffic into stores and companies earn massive profits, pushing them into the black.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Presentation decks and agenda for Luxury FirstLook Jan. 15
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Dior dives into French Riviera with escapist fragrance
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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