Retail
August 11, 2020
Placer.ai explores the role of Black Friday in a pandemic year. Image credit: Placer.ai
By Dianna Dilworth
Black Friday – the day after Thanksgiving Day in late November – has always been an important day for retailers as exclusive sales drive record foot traffic into stores and companies earn massive profits, pushing them into the black.
{"ct":"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","iv":"411f3ea216e8d0533b80642eda44e9a0","s":"841b8827bfe4b3d5"}
Share your thoughts. Click here