Fragrance and personal care
August 25, 2020
Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail
By Dianna Dilworth
When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.
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","iv":"9c22ab1003b4511050e4b24b3cb7920a","s":"850a493ecc05af8b"}
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