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April 9, 2026
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Fragrance and personal care

What luxury beauty brands can learn from e.l.f. Cosmetics about digital

August 25, 2020

Ekta Chopra, CTO of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail

 

By Dianna Dilworth

When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.

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  1. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  2. Schiaparelli begins Harrods takeover
  3. Gigi Hadid fronts new leather goods campaign from Miu Miu
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Fondation Louis Vuitton to host Alexander Calder retrospective
  6. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  7. NetJets developing exclusive-use terminal in Augusta, Georgia
  8. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  9. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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