Luxury Daily
World’s leading luxury business publication
Aug. 1, 2021
  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Zenith inspires younger consumers with new ambassador effort
  7. Relationship between luxury, gamification is evolving in real-time
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Bentley surpasses best full-year profits in record first half
  10. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

What luxury beauty brands can learn from e.l.f. Cosmetics about digital

August 25, 2020

Ekta Chopra, CTO of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail

 

By Dianna Dilworth

When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hermès sees robust 77pc growth y-o-y in first half
  2. Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
  3. Luxury brands join Generation Equality Forum
  4. Introducing Luxury Women to Watch 2021
  5. Audi highlights passion, progress in new film series
  6. Zenith inspires younger consumers with new ambassador effort
  7. Relationship between luxury, gamification is evolving in real-time
  8. Chanel marks century of N°5 with high jewelry tribute
  9. Bentley surpasses best full-year profits in record first half
  10. Louis Vuitton, Lauren Santo Domingo bring summer bags to the Hamptons
VIDEOS
More Videos

MORE IN Fragrance and personal care
Chanel marks century of N°5 with high jewelry tribute
Prada recruits Jake Gyllenhaal as fragrance frontman
Sephora shares progress on diversity, equality efforts
Adam Driver becomes his own hero in Burberry fragrance push
How Givaudan sniffed out success in China
Guerlain taps Violette as new creative director of makeup



RECENT ARTICLES
Day’s wrap: Hermès, LVMH, Bentley and Bloomingdale’s
LVMH, Elle celebrate craftswomen with Prix des Artisanes
Bentley surpasses best full-year profits in record first half

Hermès sees robust 77pc growth y-o-y in first half
Chanel marks century of N°5 with high jewelry tribute
Luxury labels still slacking in transparency efforts