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Fragrance and personal care

What luxury beauty brands can learn from e.l.f. Cosmetics about digital

August 25, 2020

Ekta Chopra, CTO of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail

 

By Dianna Dilworth

When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.

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  1. Schiaparelli exhibition coming to UK’s V&A
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  3. Ulta Beauty acquires UK-based Space NK
  4. Fancy color diamond prices soar 205pc in two decades: NDC
  5. Dunhill, Royal Philharmonic Orchestra announce partnership
  6. UNESCO, Women@Dior conference celebrates fifth anniversary
  7. Genesis, CFDA begin third annual AAPI designer grant program
  8. Patrón’s latest campaign challenges spirits industry disclosure norms
  9. Aston Martin, ELEMIS skincare join forces
  10. Louis Vuitton platforms new menswear collection with partnerships, pop-up
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