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March 24, 2023
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Fragrance and personal care

What luxury beauty brands can learn from e.l.f. Cosmetics about digital

August 25, 2020

Ekta Chopra, CTO of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail

 

By Dianna Dilworth

When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.

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  1. TikTok creators key to luxury beauty's current boom: Launchmetrics
  2. Prada Group helps launch urban forestry academy in Milan
  3. Day's wrap: Prada Group, Moschino, Emirates and Genesis
  4. 'Prada Frames' symposium continues support for conscious design
  5. Gucci connects gender equity, sustainability via podcast episode
  6. Moschino creative director Jeremy Scott steps down
  7. Coty takes aim at outdated definitions of beauty in new campaign
  8. Could Silicon Valley Bank’s collapse affect luxury brands seeking funding?
  9. Day's wrap: Prada Group, Bulgari, Buccellati and Le Méridien
  10. Better clienteling will help retailers improve sales, service: report
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