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April 17, 2026
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Fragrance and personal care

What luxury beauty brands can learn from e.l.f. Cosmetics about digital

August 25, 2020

Ekta Chopra, CTO of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail

 

By Dianna Dilworth

When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.

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  1. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
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  3. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  4. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  5. Clé de Peau Beauté, UNICEF extend partnership to reach 7.3M more girls
  6. Inevitability of automation necessitates adaptation: GDR Creative Intelligence CEO
  7. Gucci revisits ‘The Art of Silk’
  8. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  9. The Langham Shanghai restaurant earns second Michelin star
  10. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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