Fragrance and personal care
August 25, 2020
Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail
By Dianna Dilworth
When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.
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","iv":"692de38d649f2c4aaba1e5553a354e71","s":"902ffcdae3293d06"}
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