Fragrance and personal care
August 25, 2020
Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail
By Dianna Dilworth
When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.
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","iv":"cbaa82e5512010a2e7abcb8844543f31","s":"a1c90fa4cfd65859"}
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