Fragrance and personal care
August 25, 2020
Ekta Chopra, chief technology officer of e.l.f Cosmetics, shared ideas on how beauty brands can adapt to the realities of a digital-only retail world at virtual eTail. Image credit: eTail
By Dianna Dilworth
When the ecommerce channel took off during the pandemic this year, e.l.f Cosmetics was well prepared.
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","iv":"3fab86eaaad7b6339bd741b8e25c762b","s":"2cccedf6c059b7d3"}
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