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Dec. 5, 2025
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Travel and hospitality

Cultural awareness crucial for brands to reach affluent Black travelers

September 2, 2020

Affluent Blacks are more likely to opt for group travel than affluent white consumers. Image credit: Travel Noire

 

By Sarah Ramirez

Luxury hospitality groups looking to appeal to weary travelers as the pandemic eases should consider how to best reach affluent African-Americans, who spent more than $24 billion on travel alone last year.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
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