Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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0gX9XtU4tsec7oQG316hm7EYs0b2BidijdW5bndq\/vCkitSzWaezxDUnbsAiBzNJ2Mjoy5ARGOv8OlaP0aAAVgblMy9EcYYb5FpgnCwqui09dHP29ALd9TVNorhywzBJXKYBCPZiA9tbT4zJGuVfbILjq\/hUPswWekvQKxe9JCRrIyZR\/ao3PiHA7WQ9Nh0sZHg8gNLveaqINDgffmagsGqYUy2WNe8rOBK8D04RZP0nSb8GvAjdQHui1iSYD8w1dieNIbLzsb0wyqqDiW03Fp2rdHW38qfbUvC74+NtFQ2OxdPAQv5zsd4sLPgNo64s30b9firiAooPRm3dwxiH9hgpZH+d8F1BrQPgNEpLgXLeta9eIC+jMCh6swcVAN5XCcAh1jOdxvvRVEUKg+hUFoMAHyCHiAX7yyyJJPhkODISxaXwoFRkI3snakHapPc54ac848fI211RJDQK1dpPuV0OVhH7tz0xxBQcqYA66YJDcxYDo3zaho7UyHFfQxmMUU4YBl\/KZJX2v\/P3DUkjyTe7rWzGehtk\/HM7Nu2BzoWjPq45A2fgJYT3d7tvpNyQkm0REo3s9MMwOeHzseZWk8Uh+yPCJpq37xQbJsv+4R3sDdkgkM0DAH3AJPIpvNKPMznlixnt4Xt5xBa0tUZQKlYT4ISbG7eh9k7J9aBcBQL0kOvUR1B\/d5xh1h5z4AwmziPTaw6EEOfrCjlEg3auGqB4CJp9xwuQrzgUYEbP8\/Efye1CSoP8EYca+0ds7u\/\/E2jgpneD2NuZhPM8QbbNK\/NlGztLG\/JijeIH1+udn7ZQqXeyseGqIdx0lN2jqJ40wNDPGRSBGRUG32\/IxfLhiXJGvlSZ+Wt1OkIpVHiTUUy+17M7TciXu\/LV6YnKvBuFgajvxBYUqqLKLhB+R3rg\/CHbRnYdEQXetHEC8IARtH6tyMJfF4olASbgpAKWTyvtTeyUDTJHfDsXjxiYhXWLMURj3baktt4\/8O7kKucbpE1DBQhnY3xee0\/DK92dt4HhupvdvfCUC749gdJyO0nF9YzHshTFZ8Ub717ufjhATLOdw+321Stky3YP\/oIVsYvkDHyTkQsncWdxlOsJM+4Cmuuaq9n5qpHVQmOqh8JLGZOdHmORAyZywQejb0eYNLqK2YAV8MRgluFkh2vdl+p7hF+YhWltXYDAy4FjoYw8O8yrXCCf+AnkYBUgvHI13g+VQL8qD5vpAaiQ5p\/DNu6xc4BHriOJ3wwRPyxl8pqwIhVZIUNeiHXyStlLMdwfAA6DQbVXUvL6y6x\/S5x6sN1LocvSQEYjJ8w36LYSipyOrcIr9fokAsUpS3w2QBYijLuImHnCz9Ln8+7xpVIyFTLXc5REcx0J0xImiecf55I9DrO0hIxC2PZjGecLQzvU1OvpRqmtWvuuQx7fBMlcwCgPePh2ACiRNIbbsxdYkU5PwvltYHjkg7OaGQkg0lXcSYPx3PMM\/mLy7nJVzp16T7HUMA\/ZKUnddUoABNWJKT\/wB0uxrle4II\/duO0xAXBKd+E6bXdrqohnqiTBBdzdtW6JG\/9SuiVFyD6CzLFw6q0qYOZj8z8LfNQ4I9rCDUziLss9K+6cpCjTX5WSgYJk9fSCzquIVnAuJ\/N4Nf3c28zkTDVRYOEhi5NVemO4eW9ql3He5hj4fAFoYeXIqGIgTOn1q1pl0y0cd4u\/XxOz1qx23IkP+\/F\/ApMA3phd6IiqXAcOL9K0hNOWkmVZuZ\/bXgKKpP5ep5u4\/jcaOshEzxPaPvtyH0lKkSqMOj+RkdHQq+OIGmNfT2DnI6l6f9nY8pmGF9uU\/EdSiOU4GP2tdvwIEBdgxzAp7FOAi03b5IOzjzxa9tD0WatBl\/hqODPJmgx4Cop1D7xLcffK\/9zw3nPL0HIdUDVPFlMz\/CtuXvM9FNuwyzkPYiy5oFQzyUKAhIlgEved+x2jGsHrKSuxUC7s+CGq7JRFAzJlGrs4ZeJSdyHvv2XTQ\/V4DShvGnFGAvm50gZzzwGnxZZ77ZBhxnDlzBladjhx4a4sz1ybK09I0MciS\/KHnC1HUJFXYdkpff2k9VJLA6MP869SVOOZ32JUDqkTOcIGSUFjUq8DZYw5BFcoPxOYiDTSjJSoks9nU0FBc\/n8TgEujXCfjwtTJMnAKgVmOs0lRNXqeEpmv96CsEi14y1\/\/WqZJjKMbjRvcTpZUgpLnY3kZt4y4AUpb7A45Ed2kI6ORe7hL7Z8zbWBmXom2wK9314wUmiPYlv+vmcBOQCJT0WmQLT+Rsdo4Fif2j0TBIGO55LMXu+UGvToU6u0dzw5EA9\/d0bBKC0L3WBXI8tWgkxMtsZJi1hs4o63OCEgvEst\/+h3ScW9dtIfYfn8xaLOvBBOq0w+il7+hMl925JSnySO3VgNelU1wG6Ttw4Dm\/dJOmwjdeHPLU0qbjE39\/UbesaD7tEjE4znXC0aV939H\/xwup8AJAcMwMdv\/fCrOOHJAEuiDdieMw4+\/5STlMRiEqA+6ZKAiphCBLbs\/jSb2C9FJ1L5YPzIr8tsjVOCieH7Ih2k0lDWHIPgyRnobfMr4AUecRHzY8RNGUjZmE1MVgeSSDQx2zqNiox119Uzc5WVvQfQWTgwmRL1zXnjfpJ3aWwgNfdVPkNiDNBMmjp0dj+iSLalSD\/5p04ClnqX8tPPNbh8ZUseRZuXM15msRzaKJ1mRIzrz2\/AC5aFdPyoHLr8vuC1x0u44DIKKnGCVl8YeieE98yQyyJ1D1+s1SKyWJAj0Ab5uycEC8UxJDawIjz+1MvluP+sHQALCNRRoYohoSUrja25U0WmUpiE\/MK6kqcW9Tf5ekmZm0+5KncgpeLxFE7\/k0FS+iBoOnwIYiPAy015MxTf97\/gOlXOagzn9dyH2YLOYolhXXhHHkdCirlmLqcKrppI10kFLYpncIbAERn7BCzsRbepuNIL9E6iRvyIoCJflvUkmm8sr0iUMs67TKAQPfyc6XmvzNRnBSOxLqx8z3DvJu+KvlMqfzG6XWVEDkIyIZ\/k3e2gZz\/rXDc3qyWJC4z3486kDdpgQqrMLZ1IpTsP1HqFk\/1uoKMi6pQiGRLggjzzOdSXNOEjj7WP6EJtgEil3tAwJhLUvzztI5JqQlZ5HLVYbV\/Ak9JI5VuWqhGRPt\/IdLbdTlmcxNWMy+4S0lT1ManAWWaUYR1FjTl3kJjWfW0bHSPDmSoIfbTB6W9XaMbZKS\/kfumiubMW3uzZYoH5Ng8L2nEHfNyIqR+XZOg4O73gTaoNnDIV7UT835iu7LhOguxzgSFKQeIImM3Ay7rpTN\/i\/3DB\/U\/oAGunaRWWes+KURC73jrSt4cQC3pTRoFmdnOkHyVh3x03bdS+8Oy8gcRvHlQ0T5lSSjPqmNsO6VEGz3Gvjzjs+rKpF0kykcgKKh0TuHvwxa6TjpPTtUfInimqPpXRY3xV2WljdqB2V4xuol5IrzzCGY7QqrD0k4tUUQv74ioGwTOyP7V90yGsgJHjJU4ZRfNpUaK693xwQ407nbQZMXe26FvEiI8sVzhFVpbBzc\/KU8GN0rwLqpZQNbzvGfM6hW9VsoNOEGUEeRDe2d0T0NrCFcIsIT6Y7eyWOF42LmeDRHAwjoy8bLx8Zbzyhpw2b+13hqwbuGPIxWnqUb4Jv0JMolisVIqbAxoI9A79m58wucssEToQstKoEs9VmwrPB7ej56qcPVMu7iVspSimsezu5ICk5+vdcdVKBJy\/HEwlt5BvftXMFhc1vWJz9V9Zj6ZukX+9ioYcd4zE1XkOz9cUtf7B7jRvy2CSBgxDW21KrLcqhiYX3JHFHXZ3RSeVa7rPpipJl+8E6vw5PsWe0O6pS3sPFuuy2ml9sM+EHxTp3JNchE7qJanyHEgyi82UoPUrFPnAItAp3UOVTFe+6nuKiqRWHobqsZAwfchOk8cZ8t9AwDmfToHYHpLmBABgmuvfA\/kK9xtQcpP74G+7Frn+fe2+uK97K3be70NoDmyfmZKGtQ0exxjYWAIJsSYzOSxWrGqR4X5YtD8MW0\/K0Udk2c8ntMOL6acCQtCSxIsckYvs3cN3612YQQ11WGGWekPM9aBWmPdvrrqkdgLt5NfV11qWVO2aVYZ1OIC7QdXzHCzFDfoYGlzMAtFkwvEkHHI3hb8mL2ck\/ViXI0ze51kKxaODVrJTQkfHCOgp9RInprW37rQgKEBXdPZR3daxL6EfAr+cz7Ql8xw+DtKkT02\/d+4DzKCvdFpqLTvSePTKvFiEsYJJK80n6BuMqRErdJd7IhQmQ8wUyYiVzC9AOipAM4jMdXa7sU2YuVEdz\/6hAYCElTbikh4JxGXu0Gma1F9DzH0zsyL+qwLR50ByGYLeyfHRKfL+w6Si6RVcQCYNByKg0S0lvgJu7XQanDu2jGXLgt85\/J1TUYMg3KxD2luEeb+8HLqfRqSvgtEqAYbgnC92n7YULTWvgEoEV6tFHL301oDaODM4PqstCe3UjvH3X8ZNRatBkS3ny9j9tMSfwLGcaW5U3oetaBKdVa3ycukFhzaDJuUHx0+hgrhVKRq5M4EE\/Wh5xaZRco8s19ihCXLirHTrNVaaw16ZqnGuHAEo6xWbWaZCjyJ8rqxD5RVtKFjbcmKSRSTNx84fAKeXn5n2xOwhjHDrd5BA==","iv":"beb0d46ed7ab6d4a38fceb4e5b8a932e","s":"84b623aceae6e960"}
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