Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"f005a2c1c5944429dc93ade0a845dd2c","s":"5182dcd4f69df3a6"}
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