Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"ea950c920df6ea98c7c0f0137ea073ef","s":"8ba4901f656eb510"}
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