Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
{"ct":"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","iv":"38a3c3601ba2a58fcc3c965a2885c2c2","s":"23681c29635932c8"}
Share your thoughts. Click here