Luxury Daily
World’s leading luxury business publication
May 14, 2021
  1. Day’s wrap: Saks, NYFW, Aston Martin and Ramadan
  2. Gen Z, lower-tier cities driving luxury growth in China
  3. Burberry, Prada, Lyst, Rosewood and Alibaba
  4. Audi drops clever, concise ads to showcase offerings
  5. McLaren, Richard Mille emphasize speed, performance in new launch
  6. Luxury brands and China: An increasingly risky dependency
  7. Burberry’s comparable store sales grow 32pc in Q4 2021
  8. Prada announces new inclusion initiatives to support students of color
  9. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  10. Burberry transforms customer experiences through digital innovation
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Marketing

Efficiency, empathy essential for brands to meet CX expectations

September 14, 2020

For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer

 

By Sarah Ramirez

As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.

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  1. Day’s wrap: Saks, NYFW, Aston Martin and Ramadan
  2. Gen Z, lower-tier cities driving luxury growth in China
  3. Burberry, Prada, Lyst, Rosewood and Alibaba
  4. Audi drops clever, concise ads to showcase offerings
  5. McLaren, Richard Mille emphasize speed, performance in new launch
  6. Luxury brands and China: An increasingly risky dependency
  7. Burberry’s comparable store sales grow 32pc in Q4 2021
  8. Prada announces new inclusion initiatives to support students of color
  9. FT Business of Luxury 2021 conference May 19-20 to navigate luxury’s new normal
  10. Burberry transforms customer experiences through digital innovation
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