Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"8c836daa91b2574552428fd61f923ca2","s":"227a43c08ea61c3b"}
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