Marketing
September 14, 2020
For most consumers, customer service is an important consideration when shopping, second only to price. Image credit: Kustomer
By Sarah Ramirez
As COVID-19 has accelerated companies’ digital transformations, customer experience and service must remain at the forefront of brands’ strategies.
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","iv":"5b0ce82756fe946c6a6de499c685445b","s":"0faba448d527df04"}
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