Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"11e248b8fa5ef797265843e8cf2997b8","s":"a3d28242156a97f7"}
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