Marketing
October 1, 2020
Chinese ecommerce is helping sustain luxury brands during the pandemic. Image credit: Alibaba
By Sarah Ramirez
NEW YORK – Chinese consumers have helped buoy luxury brands as many face months of falling sales due to the coronavirus pandemic and global lockdowns.
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","iv":"8abbe2d467a67b97a414e44884481de8","s":"df32a5a1d342fe79"}
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