Marketing
October 13, 2020
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock
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","iv":"206330f5201e553e19b512f08e134175","s":"3cad0451ff1f67e6"}
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