Marketing
October 13, 2020
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock
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","iv":"c560a1e6eab7999a1a0fe8cd2b8d3410","s":"5ae6a20cb2ba0ce2"}
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