Marketing
October 13, 2020
A luxury brand must create desire through their brand story, products, and artistry. But if a brand cannot inspire digitally, customers won't consider it. Image credit: Prada, Shutterstock
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","iv":"259767c8136f0e188bdd8fcda3a160a2","s":"6eb7d04cd717f3e5"}
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