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April 29, 2026
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Marketing

New ways of marketing luxury in China

October 22, 2020

China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga China is a consumer society of demanding shoppers, and luxury labels need to be flexible, compromising entities if they want to thrive there. Image credit: Haitong Zheng, Balenciaga

 

By Adina-Laura Achim

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Luxury brands launch crossover ambitions at Milan Design Week
  3. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  4. Aman unveils plans for first ranch retreat in Texas Hill Country
  5. Men spend more on luxury, but shop the same amount as women: report
  6. How Four Seasons used technology to navigate COVID and elevate travel
  7. Proceeds from new Prada collection to fund artisan training in India
  8. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  9. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  10. Boss teams up with Ligne Roset for tailored Togo edition
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