Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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