Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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