Marketing
November 20, 2020
Businesses must adapt or they will get left behind. Image credit: Bain & Company
By Nora Howe
Businesses across all sectors are encouraged to remain flexible and conscious in the current climate as effects of the global pandemic continue to shift consumer values.
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","iv":"daadc1ccda5ac9b003d8ac279203a8d2","s":"66a631a056fcdf09"}
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