Apparel and accessories
December 3, 2020
French fashion powerhouse Dior has not been afraid of trying new initiatives in the lucrative Chinese market. And now, it is a leader in localization. Image credit: Shutterstock
By Chenyue Fu
For LVMH, Dior is its cash cow and lab mouse, as the French fashion powerhouse is not afraid of testing the waters of the lucrative Chinese market. Though not every experiment has been a success, the forward-thinking brand is now decisively ahead in the localization game.
{"ct":"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","iv":"5c45f1aaedc33f20c115ed7eea937239","s":"fdb5ff8101d5a4b5"}
Share your thoughts. Click here