Software and technology
December 7, 2020
Early adopters of technology skew young, male and affluent. Image credit: Knight Frank
By Sarah Ramirez
Early technology adopters are a lucrative audience for brands to target since they are predominantly young, male and affluent, according to research from YouGov.
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","iv":"5badc94b1bfcd906e0979d5851929dad","s":"45b6b1f3d741a0fb"}
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