| | Marketing Red Book is promising upstart of China’s social media scene  |  Luxury brands including Louis Vuitton, Gucci and Dior are embracing Chinese social media platform The Red Book as it emerges as another avenue to engage affluent shoppers despite its smaller audience. Entire
article |
| Apparel and accessories Outlook 2021: Concrete shift to sustainable, ‘phygital’ fashion |  After a year of uncertainty and a multitude of challenges, the fashion industry looks ahead to 2021 with digitalization, sustainability and localization in mind. Entire
article |
| Luxury Daily Awards Condé Nast is 2020 Luxury Publisher of the Year FREE |  Media group Condé Nast is Luxury Daily’s 2020 Publisher of the Year for its empathetic response to the social causes emerging throughout the year as well as its activism during the COVID-19 pandemic, all while producing quality, engaging content. Entire
article |
 | Real estate Luxury Daily debuts new conference focused on luxury real estate – register for free FREE |  Register now for free for Luxury Daily's State of Luxury Real Estate 2021 (SOLRE) eConference Thursday, Jan. 14. The daylong event will focus on how affluent consumers are shaping the real estate market as they flee cities for more space and social distance, enabled by remote working and schooling. How should marketers shape their strategies with this biggest upheaval in luxury's history since World War II? Entire
article |
| Automotive Lexus recruits artists to create community-inspired driveway moments |  Toyota Corp.’s Lexus has enlisted emerging artists to brighten up dealerships in a colorful and charitable extension of this year’s “December to Remember” campaign. Entire
article |
| Strategy Subscribe now: Full access to 90,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
article |
| Editorial calendar Happy Christmas! FREE |  Luxury Daily will not publish on Thursday, Dec. 24 and Friday, Dec. 25 in observance of Christmas. We will resume publication on Monday, Dec. 28. Entire
article |
| News briefs Chanel, Gucci, Mercedes, Hennessy and luxury real estate |  Luxury Daily’s live news: Chanel names Charlotte Casiraghi as newest brand ambassador; Gucci celebrates self-discovery with The North Face collaboration; Mercedes parent Daimler pushes for new hybrid cloud-powered technology; Hennessy amplifies cultural force of the NBA with film debut; Luxury Daily debuts new conference focused on luxury real estate. Entire
article |
| Fragrance and personal care The top 3 C-Beauty trends in 2020 |  As compared to its steady growth of the past few years, beauty consumer habits in China saw radical changes over the first half of the year due to the COVID-19 pandemic. Entire
article |
 | Columns More success online means more risks for luxury retailers |  The early numbers are in for the online holiday shopping season, and the future looks bright. Entire
article |
|
|
| | | |
|
