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Marketing

Digital ad spend up as consumers shop from home

January 5, 2021

The luxury watch and jewelry consumer is 8 percent more mobile when navigating Web sites. Image credit: Contentsquare, Digital Luxury Group Spending on digital advertising, including email and mobile ads, is on the rise. Image credit: Contentsquare

 

By Ellen Kelleher

Spending on digital advertising climbed 22 percent from the previous year during the 2020 holiday period as brands invested heavily in promotions to reach online shoppers marooned at home amid the COVID-19 pandemic.

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