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March 27, 2026
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Jewelry

Four strategies for selling pearls to Chinese millennials

February 4, 2021

While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Image courtesy of Mikimoto While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Image courtesy of Mikimoto

 

By Adina-Laura Achim

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