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March 1, 2021
  1. Estée Lauder empowers Black women to discuss inclusive beauty
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  3. Lexus is ‘all in’ with its newest sports sedan
  4. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
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Jewelry

Four strategies for selling pearls to Chinese millennials

February 4, 2021

While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Image courtesy of Mikimoto While China is the largest global producer of cultured pearls, convincing its vast millennial market to wear them has been another story. Image courtesy of Mikimoto

 

By Adina-Laura Achim

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  1. Estée Lauder empowers Black women to discuss inclusive beauty
  2. Gucci illustrates new makeup looks in beauty campaign
  3. Lexus is ‘all in’ with its newest sports sedan
  4. Brand elevation: Why and how prestige brands have to be built differently in the Digital Age
  5. Louis XIII revamps online offerings to better engage tastemakers
  6. The luxury rebound: Brace, brace, a new era of exuberance has started
  7. Farfetch revenues hit $1.7B as luxury shoppers go online
  8. Porsche pursues “the perfect line” in Taycan effort
  9. Farfetch, Sephora, Estée Lauder, Sub-Zero Group and L Catterton
  10. Affluents in China, US, UK and France shift to sustainability in intention to purchase: study
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Four strategies for selling pearls to Chinese millennials



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