Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"3481162ce245c682b770adb7224de356","s":"c763e861fa08bd90"}
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