Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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","iv":"79673365c3aeca53f2fa7a3a60429a0f","s":"b73d15cd31e53ad5"}
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