Retail
February 23, 2021
Research shows that luxury brands must prioritize sustainability to appeal to younger customers in China, but does that truly translate to sales? Image courtesy of Burberry
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P5MgAwnkE6bnMkALdU1zeh2eaMXtkIuzw99XJ\/Bngny8xgaoWGSJQBfBa\/BEXAscY3aDdubheslNGKKSTxBpFMYXikqc+xfqfh6qJ\/A+HVOQ+5ZLpt+9baHb3yLzLXH19+vbG2Qf6UECLwA5ORUBWPXMyp0SLH\/C6qtPe5OkQm3tugKpsK4v4aSj8tuERujEYehwsA60T3olUe\/QyTSo5iCNjjC+xmFh9Sn1+IKEK00UxCOtncfywwccnBcF3QDQQxCLBhvEH5CgD40xhmsC7HbHzv+ZTQ4EWVU7nK+uPE5Mmomc+HgsuW8JOP\/LSorWU0\/ObEcEV+LJ1wETv0GECXJgkRjX1\/Oy7G1BoNwPCFzsxtZUkMzNvf93xk186D\/wcTgM5K\/RG0QBdAwMWtw+RVG75IMZQ+8N4CF59qSciQGZDDr74l4Y9waX09gns+S2Nx4zul2Nc3lauRxAhyIozX33TzSuGFLVk5lZ+gMFFwYLCGGn6Z83Yhh2BJDVG4ZTe2YNjIO8msMFXLWAWXORHRZrf8rp5HV\/YKBcBVgy+2JScylwWQEOccxXGac\/JNpZtZJRyyWA3XGWuSAl2VpMDzgxh+ouRogvoZIsDkS9KO6dh2rZoIJxgZ8L6SvImjv1RGNQldvghRmNcia8hpFhtDy+0ckU1TVw54KPBzv4lafcCyVfmbij2qsXiitFPFZcUcm4WjX5wtpI4HOeZTzLf8AjbPOlICfCDnMAhqc6LaW6j5\/z2ihMh76b2g9KF1Kzk38h0FEDgWg+bhrgkfslWNMy\/US2LaWO6nT7PT92H8gD9HqUhA30hlpDdpfKiVle1mehTjQMzHYDILmI2k1px+puXSdSqMhy01vnzfU18CMj6pnxCn6MdjzXUDOMs0poVsVXHcNXtdcZIt\/T0TU+XLw8+sYmR+Q7hTiXiwtkYXEH+A7ateF+1tHpbDOp0ofl97dg6w3hijzwv+YoaT9PyLMEQsXKbB7qw6y3nOBHO0pNKYxFvLJJZHacoJPCeP5EedDCcRHjQEEu8lDh8IrJCDXDsqeB1jwWvZ6mi9KJdw6nXM+LZGmEfxp79WB1u++Mf+65kvZ3XpMdjruE1PYHFKBlqSnBt\/Qm\/CnDibPKT1X7A+xG3Xj8wb6G6+xiH9BhiPCKLd7d3P6O9JhwzOBz8RgExGZkL9lpGym9XjxPIzSw6Wgx4wTz\/DU2NKNnOkkH4NbysAVuitjrIC8h7tDtTem34XS41Dhn6GEktBKkhsjAAzadKwUh4\/a5jp6lMWRZeAtp1GDlQDbVetbj4R\/bqNl+SQovSdv7t\/AVpezDOA2W+g12Qw1Gz7EVJkmLpPkXM5YZfypG6UXLsXBhrvO22tDxeFBt3hV+Avoq1d9ar9LSSCVO7Mb+DDdLKrR3w4CZGvC2V3yVO4XVkOccYyE7jS5e57w0qZ9UaI0Mr5H0HIJJhgPfHB0lHhzEYGZrGE4YDthfj5VOUVb02f6LonsY3Dxvu\/OatKz2pxByHX9zbzJ8M4dXb6t5u15nemaSyp70N5itFK04rJ\/OYUYMtvy4IRKLldLUALq6GbJpt0P9njmBGrOBAWyd6l3tIvc1AIFg+pPA47\/nPqyBeKKxzMrJyKCF+M3Zpas9Suhwn5Rg0ocOTV2ZMJYSLG8RWOVwz1ENfVZ6TNHv06t02GrShI9f5PPk5+KJbrNGPgwVT4nNoznIJuQdg2g2SGo5ZO79m0oJYNEAqXfzFJvRxte2Ka5EALepH8Rl6ynR8BqZW0I7TiiCaRHFylIetvM1RVeD6DxQIcY0pwaUn9doiQPdtOEyXeZ+ffe4iyj+v75tK8HaK7ZOiiTsXU3379bBF3dbCNPJTbBHUjYBBENmrLxoiCtGTEz2TQt1P22XrynrqEbUNRABcGXTrU15vw1SHJ0nOAC7nZUZRAPvyQ1kKuI2\/Z6oTPYu2Xvr79iwyacphxzY6TnkFq1yKKCSg2sECIjIJbvBpYUa+JebBdaLpIbYdlYHxlJR4A9znqkhP6nx5r3IBuB2dXpneFFCBSAGtn4Bu0WHvyCdBDD7HmSkjAJXTQljB3SC1+ex1ENpFTxJh93o2DfGsaEAHm8cdvnWE9lbsl0ZUEkhB6S2iFs1ky0P4\/8BslKn72tpyN47vD2UgiAK9+NAo6O7KvISvU5G0e97fd0pvZvFJgSEWnCBSaXpE+knDECKj8m7Z+7v4Bp1aFqFD4OKXKU\/d\/+q5zHK1BmxWCw\/LP3SGEBHIRiH65MNRQzXxmrJXm99n0cvmHEYAD\/bOspZ4v9\/1zQJc2F1pLekPdhOJ6mfloy+NMzQkZeXlVog5jcWBZztSjP1JK8TXrjkQcpu4hOn7L+WykxAHnXbpFZwfuzEJxSVSAAJDjZ9OYv345wjBSTXC6ktUpa7wC2unE147xhlibPEhQ0Ns97p\/g\/JaZr8y5a3TA6O6vGzzmO\/+6SihNuTst7\/2i1b5Q2AAYnlIeysOQsQnWM0T3q7a8ZouunhVKjzyBFK167a810rED1wW0rhBraF7GdDAEnnOKDC1rJo2iS3X0lIPISLrqdyEFT4+zmrJnRzW4pMgzYo0g0Ddu9TswptkswUFyqrseLgh46f7+oIPkee2g\/1hW7NTb6In8a2NqmIklSaBrhIcD1Fg6+sT\/VDT209RuVOm4kW0tJaiIhvKYijEwftgL1eoTQdYtDw8Cl4tEzkgCyE\/oI7GttMUpS0VZMNCEBNfYG+qZrSCxpFDMDLpDP2xQ+Ko2MlhN\/184oA92ndOvItuMRlEsnTCogh4jnIqH2LvLqLQlkj9Dc92KxVT6dRBXOCGtBAgixj7AMWnMYpDKnjuoX31IE\/DzvytdcPO1k85LlSUbNBkGxr\/HE7v0HWkvYc1J08M7Eph2cFOcBeIdAUP7DDgsqdAOPewJY7TqNtny8U3GV0bZK0TVzVpNbT0+PX6XZsJvcx1mt4Z9Vp5bpwFiYHwL22c5ATeMXw1PUYgliZnF1sRT6zqSP4nCjtVaXFgGIeg8ZJaZZQwVxZVxOR5chcNrIslbYS7\/jL1Gp08p08f\/iRZ1wEsO+f9+C4p43z3klimQC05fMEqJ0ub0+3KUBOZos+cMY8o+ghHJ8yDaQ1Z\/UTPAM7zAPvB7b3Qgha24x9KVEFxX7MBvKP9mZOblW2\/0O016SM3uuXCS2Z7E0\/BOTzAyvQVDTWMaY1Oig0ScYqCwrNfhTroB269rjIPPzQkipxTdJojOACUtsRT\/Zmu0pnvbEJNhp20PcHPrwLSsKNyfa+NqCFfGcMxw9VpgD52mlhcPLZKZwQ1OGzJiJiQeq5OF30rtMYESRUeDgPRRwRHi17uD2XXni0OkMlta70PpipWWZ3msTqiSZsUsNWtA9PMY4uvj8Pb5v7L\/KH4c9psQEUU4E8SbLAe9nxEylXgBFFSaLCRM9KPmz3erzE5KQU\/whEQIBI825we4XLZjghtE2dPaIWg+x8IeilMqe2S3jA9yvXQX+tMhM2GtJIXZWpQoZ03NVERvBKSXjkNKiBtIltTuqJga7rUOandOIHNnI5zCwnmNXyJQw5NLsjJue0tRqU0Nk4g54XRp5QC+8pgoK9G6cfMg\/z0VOWN9Lp5bD8XG4MXI8n5YE30ImShk\/5CWP\/5YUCxnizMZC6uNUHzWB99yZqgA24sDZ+hdml5fPjL347DZad1\/+a4ccK64GBj\/n+5oRldxnu2LLdTFn307K9MHP07GCJ4IlDOK8z9GLMdZKqdOW0T\/EK1WXzmcNFTvD26\/BnYlaOxxfMunR6O3ccyf\/VLrXI11EKF07khXMuy+w2i9YdLQWRAV6TAJhaWc2\/1ayzdLNYDa7419i4iuE07vMex\/Rl6TD4MCtlK5RuCfy3PelcId3qs4TDwlACPk9MylDPStREa5riubqPlxLPPORfljlZ8fWjU7jj4ts4xu1ol28jshr33k6VOtkVBfLYsswaIBRnFDpSKsnS1Kf5xxgVoaZS0h5JefJAQ4OyRGaJMTuP0Ck8ufHZdz+oJKbL+WWKkVArOM3bfTd2R3oOvvdxZnIcnsYRzkPYahhdo1gKLEZP8pAPw+y4GVU20+GSXglShzlRSV7JFnfcVFB\/Ukck1qcGDklceKMlM9HPKsd\/bY78MhlNwbXbUsEIw1ztIvfiOEuMemuEeWclqe0A7\/HVGAqtelRtDAM5i+2J1IPP2BtyJCKQqptlxInJJE9zdRM2Dya\/UWbCQvAbpsN3vYMytHfiiF4i393NOWzfQAQ0nSdMmePLf99Tb\/ny\/VuG+JMdmD2x6bjKPGlhrYzqPf8cXCqeTqFsRbLs1kBP2nxWdhbSldOCXTczagBEPpp\/N+dpzGKwvVPwxBSBQh3BjWUOHxhdcllNshPU57SXgafmA+GFws8v6W\/6IeiKMzY5YEifY+vv34yoMjM7T6r+Ocz2atGywRwciJMxSVnUMQVxc6k2\/HeHoXFMr5iPqAkbsxHu5IAEiAUn1lhE4pDE8rRPnT0NRtbPli0Ru9zbkSoILRVN5Av4eREPhBO3q9GiKZv2pK2TLgLTPnK583Uyl8hQ4cCkvAhfDswqtiywGqEGW1dIDZLcu8ZW9JjFzJS7t9y+rgrvNsszvj\/CA6YUmYHjXbo01hEOmif7lOuo+vaGQZmZ2Pu+5NtzLQBhp5IgQDImMyt0cQiVXFshAGARfgcp2nJfy5B4Qf4XaIQBplinnLoH3umZzgnBZ5010bY+RVC5cq7uhgSVWJAC8N0ghq4CcluNgaKHg1grvHUC0iYagYYlkljzP8iLz+I4GDj4WYVpJ5tlkv1TOHdsMoXuZ0h9p8oJUEkMdoW1eN9kCLzj540uHkHqpSLs8592kwd4yFdOavAflar\/yR1H3LNh9gOYnHDN8FwRc0qMS69N6YTx95SvHX47TVsSti3pBuAaPlsjJEBnEbpF9ygO90QbCncuJe98AGmsIpNFKMIwfV5KQ7vQ1K5YkeerddcykmmP\/+7+jQrvoykievWxVmBJYi2DmS3BbUyKnJab775tj1JCC7WmoOxmUeQJVnOSt93Z4ccyDC+JxMI7qsiupCl+t38SBvVgQ6cd361aoLJ4StnPZ8vnioryxZ+jWRHhJY61EPIXCT\/TnDVLmDTGEEQbsZ4jnJOElg3AJUi05IyuXS01WoKH05AXYP54GaLxnze25ve547ZMA7ozZEdYZXyjtGcKoA3RbdaoVMS51rRuslgP5MtjznAVoCYKVHh+KN3wNHdXMgV+R21QYkzlc41hXgf6EOzl6hJL6w==","iv":"f841e203b8b43bd8ab2b2cefc10943a1","s":"e4e1997129a5baea"}
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